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About the Role
The Marketing Manager is a strategic leader responsible for developing and driving comprehensive marketing plans that advance client business goals. This role requires translating high-level objectives into actionable initiatives, ensuring disciplined execution, and leading cross-functional collaboration. Strong strategic thinking, project and program management expertise, and exceptional communication skills are essential.
Responsibilities
- Build, develop, and lead a high-performing marketing team, providing coaching, clear direction, and accountability frameworks.
- Develop and own strategic marketing plans that translate business goals into integrated, actionable initiatives.
- Drive cross-functional initiatives by aligning teams around shared marketing objectives.
- Champion organizational excellence by establishing clear workflows, prioritization processes, and performance standards.
- Develop and manage budgets, resources, and timelines for marketing plans.
- Review, edit, and implement strategic plans, creative briefs, and client presentations.
- Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences.
- Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand.
- Establish success metrics and KPIs, and facilitate reporting.
- Evaluate and analyze data, including developing succinct summaries and analyses with strategic recommendations.
- Develop strong relationships with clients, establishing regular communication.
- Keep Agency management informed of client relations status.
- Ensure compliance with the Scope of Work.
- Develop client monthly reporting.
- Lead end-to-end program management for complex, multi-workstream marketing initiatives.
- Establish and maintain rigorous project governance structures, including timelines, dashboards, and reporting cadences.
- Proactively identify project risks, dependencies, and blockers, and develop contingency plans.
- Partner with cross-functional teams including creative, analytics, digital, and client services.
- Serve as a key stakeholder communication hub, keeping leadership, clients, and internal teams aligned.
Requirements
- Bachelor's degree in advertising, communications, journalism, public relations, or related field.
- 7 years of experience managing advertising or marketing communications.
- 3 years leading teams.
- Verifiable agency experience.
- Expertise in integrated communications, paid advertising, and brand development.
- Strong time and budget management skills.
- Proven ability to lead cross-functional teams and drive alignment across diverse stakeholders.
- Exceptional communication and stakeholder management skills, with the ability to influence and present to senior leaders and clients.
- Highly organized, with strong attention to detail and the ability to manage multiple concurrent priorities.
- Ability to handle sensitive and confidential information with discretion.
- Experience marketing with platforms including Google, Meta, LinkedIn, X.
- Proficient in Microsoft Office 365.
- Experience with data-driven programs like Google Analytics.
- Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance.
- Demonstrated project and program management expertise; PMP certification strongly preferred.
- Knowledge of federal Government contracting, agency operations and policies.
Skills
- Marketing Strategy
- Program Management
- Cross-functional Collaboration
- Stakeholder Alignment
- Organizational Excellence
- Budget Management
- Resource Management
- Timeline Management
- Creative Brief Development
- Client Presentations
- Digital Marketing
- Social Media Strategy
- Brand Management
- Performance Metrics (KPIs)
- Data Analysis
- Client Relationship Management
- Project Governance
- Risk Management
- Contingency Planning
- Integrated Marketing
- Communication Skills
- Presentation Skills
- Attention to Detail
- Microsoft Office 365
- Google Analytics
- PMP Certification (preferred)
- Federal Government Contracting Knowledge
Location
- Remote (Miami or DMV)
Work Type
- Remote
- Full-time
Experience Level
- Senior
- 7 years of experience managing advertising or marketing communications
- 3 years leading teams
Education Level
- Bachelor's degree in advertising, communications, journalism, public relations, or related field.
Benefits
- Competitive compensation and benefits package
- Training and Development – Tuition reimbursement and professional trainings for eligible employees
- Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage
- 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period
- Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment
- Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays
About the Company
- Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work.
- We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.
- We apply industrial engineering principles and data analytics to solve complex problems with precision.
- Our approach is research-centric, data-informed, and audience-oriented.
- We exist to strengthen the organizations and communities we serve through trusted, purposeful communication.
- Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country.
- We deliver Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions.
- We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.
Equal Opportunity
- We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills.