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About the Role
UpGuard is seeking a designer to join their growth squad. This role will focus on designing and testing website experiments, including landing pages, page sections, and sign-up flows, to convert visitors into customers. The designer will work within an established design system, contribute to its evolution, and utilize AI in prototyping. Approximately 80-90% of the time will be dedicated to web design, with the remainder focused on larger creative projects like interactive tools and launch pages. The goal is to create the best website in cybersecurity, featuring interactive product demos, scroll-driven stories, and free tools.
Responsibilities
- Design and ship website experiments, including landing pages, page variants, UI modules, forms, and CTAs, each tied to a clear hypothesis and metric.
- Propose test ideas, identify opportunities in data, formulate hypotheses, and shape briefs with growth marketers, performance marketing, SEO, and web developers.
- Design interactive, high-quality web experiences such as in-browser product demos, scroll-driven stories, free tools, calculators, and launch pages.
- Translate complex security product information into engaging narratives using UI, product vignettes, and motion.
- Contribute to the design system by building tests from existing patterns and creating new components from winning designs.
- Design landing pages for paid campaigns with strong message alignment to the driving ads.
- Rapidly prototype ideas using AI tools, Figma, or code for team review before development.
- Deliver build-ready designs to web developers and perform QA for responsiveness, accessibility, and page speed.
- Analyze test results, identify successes and failures, and develop a playbook of effective conversion strategies.
Requirements
- 5+ years of experience designing websites and marketing pages, supported by a portfolio showcasing craft and measurable outcomes.
- Demonstrated experience in designing tested and improved pages, including at least one interactive or high-craft experience.
- Proven track record of working with or alongside growth or performance marketing teams.
- Ability to articulate designed tests, their outcomes (wins and losses), and subsequent design iterations.
- Deep experience designing within an existing design system in Figma (components, variants, auto layout, variables).
- Strong judgment regarding the addition of new components to a design system.
- Excellent UI and interaction design skills, including layout, typography, hierarchy, motion, and responsive design across devices.
- Strong aesthetic sense and the ability to push back against 'best practices' that may detract from the brand.
- Willingness to abandon concepts when data indicates they are not performing.
- Proactive, autonomous, and collaborative team player.
- Comfortable managing multiple concurrent tests.
- Ability to set clear expectations with stakeholders.
Skills
- Figma
- AI prototyping tools
- Responsive design
- Motion design
- Interaction design
- UI design
- Growth marketing
- Performance marketing
- SEO
- Web development collaboration
- Rive
- Jitter
- After Effects
- Spline
- Framer
- Webflow
- Data visualization
- Meta ads
- Google ads
Location
- Fully remote
Work Type
- Full-time
- Remote
Experience Level
- 5+ years
Benefits
- Monthly Lifestyle subsidy
- WFH set-up allowance
- USD 1500 annual Learning & Development allowance
- Annual leave (PTO plus two additional UpGuardian leave days)
- 18 weeks paid Parental Leave
- Personal Leave Allowance (sick & carer’s leave)
- Top-spec hardware
- Generative AI subsidy
About the Company
- UpGuard is replacing manual security bottlenecks with AI-driven precision, processing 100 billion risk signals daily.
- They build the Cyber Risk Posture Management (CRPM) platform, integrating security ratings, threat intelligence, and agentic AI.
- UpGuard aims to define the category of cyber risk management.
- They offer autonomy and resources for global-scale technology development.
- UpGuard is a Certified Great Place to Work® in the US, Australia, UK, and India.
Equal Opportunity
- As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
- Hiring is subject to national police history check and reference checks.
- If the role is US-based, hiring is limited to CA, CO, FL, IL, MA, MD, MO, OR, PA, TX, WA, and DC.