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About the Role
The Media Planning team is accountable for the strategic direction, organization, and delivery of digital marketing activities for clients. The Media Planning Director (PA Lead) leads a team and is responsible for the planning, execution, and optimization of media campaigns, ensuring effective budget deployment and cross-channel optimization. This role translates media strategy into action, adapting to market conditions and requiring strong communication, project management, and deep media landscape knowledge.
Responsibilities
- Own and actively manage senior client relationships, serving as the primary day-to-day point of contact and escalation for VP- and executive-level stakeholders.
- Set clear client expectations for each campaign and ensure they are consistently met, proactively identifying risks, issues, and opportunities throughout the campaign lifecycle.
- Maintain overall client satisfaction during and beyond campaign delivery, addressing challenges in a timely manner and driving solutions in partnership with internal teams.
- Oversee all deliverables produced by the pod or market, ensuring work meets briefs, quality standards, and client expectations prior to delivery.
- Take direct responsibility for the performance of assigned media budgets, ensuring investments deliver against intended brand and direct response outcomes.
- Clearly articulate the rationale behind media investment decisions and demonstrate performance versus expected outcomes through reporting, analysis, and client communication.
- Lead the quality and effectiveness of Planning Milestone Meetings, including strategic and tactical presentations and post-campaign analysis.
- Manage the commercial health of account(s), including staffing, scope, financials, and ongoing capacity planning.
- Coordinate project management support across the campaign lifecycle to ensure on-time delivery, cross-discipline alignment, and early identification of potential risks.
- Build and maintain strong working relationships with leads across disciplines and regions, facilitating collaboration, communication, and global knowledge sharing.
- Drive continuous improvement of processes and workflows to increase efficiency, elevate work quality, and improve both client and team satisfaction.
- Develop strategic relationships with key agency partners and act as a senior point of escalation for complex or sensitive issues.
- Contribute to thought leadership through POVs, published articles, press engagement, and industry participation.
- Line-manage and coach media planning team members, providing clear direction, timely and actionable feedback, and support for career growth and development.
Requirements
- 8–10+ years of professional experience, with 5–7 years in digital media or advertising.
- Strong written and verbal communication skills across all platforms.
- Deep knowledge of digital marketing and media, with hands-on experience planning, executing, and optimizing brand and direct response campaigns.
- Ability to forecast campaign outcomes, manage media spend, and evaluate performance against objectives.
- Experience using media research and measurement tools such as Comscore, GWI, TGI, and YouGov.
- Excellent organizational and project management skills, with strong attention to detail, QA rigor, and the ability to manage multiple campaigns and deadlines.
- Proven problem-solving skills, with the ability to think creatively and develop practical, data-informed solutions.
- Strong client relationship management skills and the ability to work independently while collaborating effectively in a team environment.
- Demonstrated leadership capability, with the ability to motivate, guide, and support team members.
- Strong business acumen, quantitative reasoning, and strategic thinking skills.
- Native-level Japanese (ideally with media/advertising terminology) and business-level English proficiency - TOEIC 800 or above.
Skills
- Digital media planning
- Campaign execution
- Campaign optimization
- Client relationship management
- Project management
- Media research tools
- Problem-solving
- Leadership
- Business acumen
- Quantitative reasoning
- Strategic thinking
Location
- Japan
Work Type
- Hybrid
Experience Level
- 8-10+ years professional experience
- 5-7 years digital media or advertising experience
About the Company
- WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
- Media Futures Group (MFG) is a bespoke agency solution for Google, delivering strategic, creative, and data-driven media to drive brand and business outcomes.
- In Japan, the Strategy & Planning division helps Google navigate a complex and rapidly evolving media landscape using AI, creative technology, local partnerships, and innovative solutions.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other characteristic.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.