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About the Role
Drive localized AI Incubation, enforce enterprise standards, and scale high-impact use cases across priority growth drivers within the Japan market.
Responsibilities
- Execute Market Scope within Japan.
- Roll out localized workshops, trainings, and onboarding programs for in-market teams.
- Track market-level tool adoption and governance compliance across Tier 1 campaigns.
- Advise local teams on deploying verified agents across live campaign activations.
- Architect, localize, deploy, and maintain market-specific AI tools and custom agents.
- Learn from speedboat AI innovations and feed successes into the central repository.
Requirements
- At least 10 years of relevant experience in strategy, consulting, research, or insight.
- Prior experience working on a global brand.
- Experience presenting strategies to senior stakeholders.
- Strong understanding of media.
- Strong understanding of the Japan market, including media, audiences, and culture.
- Working knowledge of market and audience research tools.
- Vision for the future of communications strategy and the wider marketing industry.
- More analytical than creative, yet strong in both.
Skills
- AI Incubation
- Enterprise Standards Enforcement
- Use Case Scaling
- Market Scope Execution
- XFN Training & Enablement
- Local Monitoring & Compliance
- Campaign Consultation
- Custom Local Development
- Speedboat Capture
- Media Strategy
- Consulting
- Research
- Insight Generation
- Global Brand Management
- Stakeholder Presentation
- Media Understanding
- Japan Market Expertise
- Audience Research
- Cultural Understanding
- Market Research Tools
- Audience Research Tools
- Communications Strategy
- Marketing Industry Trends
Location
- Japan
Work Type
- Hybrid
Experience Level
- Senior
- 10+ years
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
- We are powered by exceptional talent and our agentic marketing platform, WPP Open.
- We help our clients navigate change, capture opportunity and deliver transformational growth.
- We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
- Our people are the key to our success.
- We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
- For more information, visit WPP.com.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.