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About the Role
We're hiring an organic growth expert to own AEO and SEO at Profound. You’ll lead how we grow through AI answer engines, supported by a strong foundation in traditional search, and turn that visibility into qualified demand and pipeline. You'll use Profound every day to grow Profound, find where we're missing from relevant conversations, understand which sources shape the answers, and get changes live. You'll also bring what you learn back to our Product team and help us show customers and the broader market what effective AEO looks like in practice. Help us define what good marketing looks like at the frontier of brand discoverability.
Responsibilities
- Own our organic growth strategy, building and executing a roadmap for discovery, citation, and recommendation across AI answer engines and traditional search.
- Prioritize questions, topics, and sources crucial to our market.
- Utilize search demand, prompt data, citation decay, and competitive gaps to inform content creation and updates.
- Collaborate with Content and subject matter experts to publish fresh, custom content regularly.
- Partner with Web and Engineering to ensure technical SEO health, including crawlability, indexing, rendering, site architecture, internal linking, and structured data.
- Write clear implementation briefs and verify technical changes.
- Identify key publications, communities, and sources within our category to build presence beyond our website.
- Collaborate with PR, Partnerships, and Social teams to earn relevant coverage and contribute expertise.
- Conduct disciplined experiments on content formats, page structures, technical changes, and distribution approaches, documenting outcomes and learnings.
- Build repeatable workflows using Profound’s AI Marketer for research, audits, monitoring, and reporting, maintaining human review for accuracy and editorial judgment.
- Understand market needs beyond keywords, focusing on buyer problems and motivations.
- Track search performance, AI mentions, citations, qualified traffic, conversions, and pipeline to connect visibility to business results.
- Provide product feedback based on running our own SEO program.
- Develop examples, research, and playbooks for customers based on useful findings.
- Share learnings, publish experiment outcomes, and develop a clear point of view on effective marketing strategies.
- Contribute expertise to industry conversations.
Requirements
- 5+ years in SEO or organic growth with program ownership and measurable results.
- Experience running hands-on AEO experiments with clear documentation of testing, measurement, and learnings.
- Strong understanding of technical SEO, including problem diagnosis, fix prioritization, and implementation collaboration with engineers.
- Strong editorial judgment, including writing useful briefs and editing content.
- Regular use of AI tools and ability to build or adapt workflows with APIs, scripts, or automation platforms.
- Ability to distinguish promising signals from results needing more testing and explain findings clearly.
- Skill in translating technical concepts into clear recommendations and connecting them to business impact.
- Ownership from recommendation through execution, with comfort in decision-making, cross-team collaboration, and rapid adaptation.
Skills
- AEO
- SEO
- Organic Growth
- AI tools
- APIs
- Scripts
- Automation platforms
- Technical SEO
- Content Strategy
- Data Analysis
- Experimentation
- Workflow Automation
Location
- New York
Work Type
- On-site
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $100,000–$200,000
Benefits
- Equity
- Full suite of benefits and perks
About the Company
- Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma.
- Profound is where marketing teams do their work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load.
- Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back.
- Profound's AI Marketer joins that data with deep context about our customers to find opportunities and puts agents to work automating reporting, drafting content, auditing pages, and running competitive research.
- The platform measures what works and gets better every day.