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About the Role
The role of marketing promotions plays a critical role in the Strategic Marketing team to drive promotional campaigns to support business growth. The incumbent will have the opportunity to inject new ideas for promotion strategies and tactics to drive breakthrough in the executions.
Responsibilities
- Plan and support the launch of consumer promotions to drive business goals.
- Work closely with business team and deep dive into data insights to develop sound business case and provide recommendation on promotion mechanics to achieve business goals.
- Develop promotion strategy and calendar to optimise efficiency in driving sales, with regular tracking of sales performance and ability to drive action plans and make key decisions to pivot and optimise promotions to achieve business targets.
- Work with external creative and/or internal designer to conceptualise and develop breakthrough creative and support the end-to-end campaign execution.
- Plan and optmise monthly and quarterly promotions calendar, based on insights and performance of the promotions and provide recommendations on promotion mechanics and flighting of promotions.
- Work with stakeholders to ensure that promotion mechanics are set up, tested and displayed correctly to ensure content accuracy.
- Work with stakeholders to ensure system readiness to deliver the campaign requirements, conduct user-testing for promotion system.
- Work with Legal and Compliance to ensure compliance with regulations.
- Ability to oversee multiple projects independently and competently with a keen eye for details.
- Track and update budgets, timelines, and stakeholder approvals.
- Monitor the campaign performance using various metrics and prepare post campaign analysis.
- Monitor competitors promotions on an on-going basis to ensure competitive offerings.
- Handling of administrative matters relating to campaigns such as gifts and vouchers management, appeals management, procurement and budget tracking.
Requirements
- Strong desire to learn along with professional drive.
- Good business acumen.
- Proven track record of solid project management skills, delivering projects within deadlines and budgets.
- Ability to analyse sales data and consumer trends to understand the behaviour of customers, translating them into actionable inputs for marketing promotions.
- A portfolio that has demonstrated a keen understanding and proper application of marketing concepts and processes with a proven track record of launching successful programs that have contributed to revenue growth.
- Excellent verbal and written communication skills and critical thinking.
- Willing to challenge status quo and take risks.
- Meticulous with a keen eye for numbers and details.
Skills
- Product marketing
- Promotion marketing
- Project management
- Sales data analysis
- Consumer trend analysis
- Marketing concepts
- Marketing processes
- Verbal communication
- Written communication
- Critical thinking
- Copywriting
- Microsoft office
- PowerPoint
- Excel
Experience Level
- 5 to 7 years of product marketing or promotion marketing experience will be preferred
Education Level
- Degree in marketing/business or any related discipline
About the Company
- Income Insurance is Singapore's leading composite insurer, offering products and services that serve the protection, savings and investment needs of different life stages and for all segments of society.
- Income Insurance's innovative, data-driven and omnichannel approach puts us at the forefront of customer-centric solutions that meet rapidly evolving needs and empower better financial well-being.
- This is an exciting opportunity to join a brand that has delivered consistent campaigns that drive conversations and capture the audience's attention in today's challenging world of communications.
- In addition to marketing our core insurance categories, we are also investing in digitalization and constantly looking at ways to strengthen the relationship between our customers and us by using the latest technological capabilities.