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About the Role
Seeking a Paid Search expert to lead channel strategy and execution for clients, managing significant ad spend and client interactions. Experience with B2B SaaS or D2C brands is a plus.
Responsibilities
- Craft strategy and run SEM accounts for several clients across various verticals.
- Utilize technical levers of social platforms including campaign structure, creative testing, audience strategy, and budget/bid selection.
- Gain deep understanding of client products and competitors to launch effective paid search campaigns driving improvements.
- Present weekly reporting on campaign performance, highlighting successes and new experiments.
- Advise clients on improving bottom-of-funnel performance to enhance KPIs like CPL, CPSQL, ROAS, and CPA.
- Manage client communication and demonstrate strong project management skills.
- Provide strategic insights on emerging trends impacting the paid search landscape.
Requirements
- Minimum 3+ years of experience managing ad spend across Google and Bing.
- Managed at least 7 figures ($1 million – $10 million minimum) in ad spend across career.
- Experience with reporting structures to communicate ad performance and ongoing experiments.
- Highly analytical and focused on achieving client KPIs.
- Expertise in the intersection of paid, owned, and earned media in search campaign orchestration, including SEO alignment.
- Passionate about the search landscape and able to demonstrate thought leadership.
- Deep knowledge of liaising with Analytics to set up conversion tracking and events.
- Experience with Google Tag Manager and Hubspot is a plus.
- Experience working with branding/creative teams to produce high-quality ad copy and assets is a plus.
Skills
- Paid Search (Google and Bing)
- SEM
- Google Ads
- Bing Ads
- Performance Max
- Display Ads
- Google Tag Manager
- Hubspot
- Data Analytics
- AI Technology
- SEO
- Project Management
Location
- NYC
- Remote globally
Work Type
- Hybrid at HQ
- Remote globally
- Full-time
Experience Level
- 3+ years
Salary/Compensations
- $80,000-$95,000
Benefits
- Base Pay + Profit Sharing & Commissions Opportunities
- Premium Medical, Dental & Vision Coverage
- Home Office Stipend
- Unlimited PTO Plan
- Paid Parental Leave Plan
- 401(k) Plan with Employer Matching
- Mentorship & Career Growth Support
- Access to Top-tier Resources & Industry Experts
- Quarterly Team Trips
- Gym, Wellness, and Access to Mental Health Plans
- Free Lunch, Snacks, Cold Brew, & Happy Hours
- Ongoing Employee Development Programs
About the Company
- NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.
- We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands.
- We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.
- Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.
- Since 2016, we’ve been delivering what others only promise.
Equal Opportunity
- NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed.
- NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity.
- We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization.
- At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth.
- We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for.
- To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws.
- We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
- We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.