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About the Role
This role sits at the center of Best Friends Animal Society's mission in New York City, shaping how people discover, connect with, and advocate for the pets in their care. As Marketing Manager, you will drive adoption, foster, volunteer, and donation efforts by blending data and instinct to create compelling marketing campaigns. You will lead and grow a direct report and collaborate with various teams to amplify local insights and impact.
Responsibilities
- Lead community-centered marketing strategy for the NYC Pet Adoption Center across multiple channels.
- Serve as the primary local marketing contact, implementing innovative solutions like AI to improve planning, coordination, and execution.
- Oversee content calendars, promotions, and social media efforts, ensuring alignment with brand voice and strategic goals.
- Directly manage social media when necessary to maintain quality and consistency.
- Monitor, analyze, and report on marketing metrics, including social media and campaign performance.
- Identify and advance systems, automations, and workflows to enhance marketing operations and decision-making.
- Set strategy for local influencer and creator partnerships, coordinating with relevant teams to expand reach.
- Guide the Marketing Specialist in managing local partnership inquiries and representing Best Friends at activations.
- Support local events by ensuring marketing materials are effective and utilizing engagement data for future planning.
- Provide guidance, feedback, and professional development to direct reports and volunteers.
- Champion inclusive and culturally relevant marketing campaigns that reflect NYC's diversity.
- Routinely lift 65 pounds and perform daily strenuous activity including lifting, carrying, reaching, stooping, squatting, cleaning, and bending.
- Perform repetitive tasks for extended periods including typing, sitting, walking, and arm/hand motion.
- Work indoors and outdoors in various weather conditions, including extreme heat and cold.
- Comfortably work in and around active shelter environments.
- Maintain a valid driver's license for at least 3 years and qualify to be added to Best Friends insurance.
- Travel up to 25% of the time within NYC, NY & NJ, and out of state using various transportation modes.
Requirements
- Bring 6+ years of marketing or community engagement experience, preferably in a nonprofit or cause-centered environment.
- Lead campaigns from concept to results and utilize data to refine strategies.
- Understand when to leverage AI and when human touch is more critical.
- Experience managing and growing social platforms (Instagram, Facebook) with a strong understanding of content strategy, analytics, and audience development.
- Demonstrate hands-on AI practices and a modern marketing mindset, operating at the intersection of creativity and data.
- Experience developing and managing targeted digital advertising strategies.
- Track record of leading complex projects across multiple teams in a fast-paced environment.
- Skilled at building cross-functional relationships and influencing alignment.
- Experience as a marketer who has also managed teams, leading through influence and direct authority.
- Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
- Familiarity with multicultural marketing; Spanish bilingual skills are a plus.
- Possess a local NYC network with community organizers, local media contacts, and neighborhood partners.
- Demonstrate kindness, transparency, and a genuine commitment to the mission.
- Flexibility to work some evenings and weekends.
- Embrace honest feedback and thrive in an accountable, shared-purpose culture.
- Have valid work authorization that does not require future sponsorship.
Skills
- Marketing Strategy
- Campaign Execution
- Social Media Management
- Content Development
- AI Practices
- Modern Marketing Mindset
- Digital Advertising
- Audience Growth
- Project Management
- Cross-Functional Collaboration
- Team Leadership
- Mentorship
- Communication
- Cultural Fluency
- Spanish bilingual skills (plus)
- Local NYC Network
Location
- 307 West Broadway, New York, NY 11206
Work Type
- Onsite
- Full-time
Experience Level
- 6+ years of marketing or community engagement experience
Salary/Compensations
- $80,000 to $90,000 annually
Benefits
- Great benefits
About the Company
- Best Friends Animal Society is on a mission to end the killing of dogs and cats in America’s shelters.
- Best Friends Animal Society is an equal opportunity employer.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status.