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About the Role
As Brand Marketing Manager, you will architect and run priority initiatives that transform casual browsers into lifelong brand advocates. You will be the connective tissue bridging Creative, Product Marketing, Partnerships, and Channel teams around a single narrative, ensuring every touchpoint reads as one unmistakable brand.
Responsibilities
- Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search
- Create clear, inspiring brand briefs that align Creative, Copy, Design, and channel owners to a single campaign idea
- Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments
- Own the brand marketing plan for our key cities, leading market takeovers, supporting store opening moments, and local community programs
- Manage and develop the Social and Events team: set priorities, coach, and hold a high bar for craft and brand consistency
- Work closely with our Social Lead to iterate on our strategy, ensuring content reflects the Huckberry voice, amplifies campaign and key city moments, and grows an engaged community
- Support Huckberry's Event Lead to drive the multi-channel events calendar, from in-store events and activations to community programming, sponsorships, managing budgets, vendors, and logistics
- Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations
- Act as a steward of the brand across the organization, ensuring a consistent voice, visual identity, and master brand presence
- Monitor trends, competitors, and culture within the men's outdoor and style landscape, adapting strategies and POV to stay ahead of the curve
- Manage project timelines, budgets, and resources effectively, ensuring timely and successful campaign delivery
- Track brand health and campaign performance, including brand awareness, share of search, social engagement, and key city results, and report on what worked, what didn't, and what to do next
- Build decks to recap campaigns, both for internal and external stakeholders, presenting results and insights from all channels
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 4-6 years of experience in Brand Marketing, preferably in the men's lifestyle, outdoor, or apparel industry
- At least 1-2 years of direct people management experience, ideally leading Social, Content, or Events team members
- Proven track record of leading integrated brand campaigns from brief through recap
- Experience planning and executing experiential, retail, or field marketing in-market
- Comfort with brand health measurement, including brand trackers, share of search, and social analytics
- Strong understanding of the men's outdoor and style landscape
- Excellent communication, storytelling, presentation, and interpersonal skills
- Creative thinker with the ability to see the big picture and pay attention to detail
- Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs
- Ability to travel to key markets for events and activations
Skills
- Brand strategy
- Field production
- Project leadership
- Mentorship
- Brand building measurement (awareness, share of search, sentiment, community engagement)
- Men's style
- Gear
- Outdoor culture
- Integrated marketing
- 360° marketing plans
- Brand briefs
- Campaign management
- Experiential marketing
- Retail marketing
- Field marketing
- Brand health measurement
- Brand trackers
- Share of search
- Social analytics
- Communication
- Storytelling
- Presentation
- Interpersonal skills
- Creative thinking
- Attention to detail
Location
- Austin, TX
- Remote
Work Type
- Full-time
- Remote
Experience Level
- 4-6 years of experience in Brand Marketing
- 1-2 years of people management experience
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits
- Medical, Dental, Vision benefits
- 401(k) and employer match
- Annual Huckberry shopping credits
- Paid Sabbatical leave at 4 years
- Summer Fridays
- Weekly catered lunch
- Monthly happy hours
- Mental health resources
- Paid Parental Leave
- Paid Vacation & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
- Annual offsites
About the Company
- Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads.
- Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more.
- We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors.
Equal Opportunity
- Huckberry encourages candidates of all different backgrounds and identities to apply.
- We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish.
- All of our employment decisions are based solely on merit and business need.