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About the Role
As a Senior Associate, Marketing, you will support the delivery of integrated B2B marketing programs that advance PwC Canada’s business priorities. Working with colleagues across Marketing, Sales and the business, you will help translate business objectives and client insights into well-executed activities that build awareness, deepen engagement and contribute to growth.
Responsibilities
- Support the Marketing Manager in translating business priorities, client needs and market insights into clear marketing plans and activities
- Coordinate and deliver integrated B2B campaigns across content, digital, social media, events, sponsorships, public relations and sales enablement
- Manage day-to-day campaign execution, including briefs, workplans, timelines, approvals, budgets, risks and dependencies
- Collaborate with colleagues across Marketing, Sales and business teams to deliver coordinated programs and a consistent PwC brand experience
- Develop and adapt campaign content, messaging and sales-enablement materials for priority audiences and channels
- Coordinate internal contributors, agencies and vendors, providing clear direction and following through to ensure high-quality, timely delivery
- Use marketing, client and performance data to track results, prepare reports and recommend practical improvements
- Apply marketing technology, automation and AI-enabled tools responsibly to improve quality, efficiency, personalization and client experience
- Maintain strong attention to brand, quality, risk and independence requirements throughout planning and execution
- Contribute ideas, share knowledge and support an inclusive, collaborative and high-performing team culture
Requirements
- Experience coordinating and delivering B2B marketing campaigns, ideally in a complex, matrixed or professional-services environment
- Working knowledge of B2B buyer journeys, audience segmentation, content marketing, digital channels, demand generation and sales enablement
- Strong project-management and organizational skills, with the ability to manage multiple priorities, stakeholders and deadlines
- Ability to build collaborative relationships, communicate clearly and work effectively across teams and levels of the organization
- Strong written and verbal communication skills, with sound judgement and the ability to make complex ideas clear, concise and relevant
- Analytical curiosity and experience using marketing data and performance measures to draw insights and improve results
- Working knowledge of digital marketing platforms, CRM and marketing automation tools; experience using AI-enabled tools responsibly is an asset
- A proactive, client-focused approach, with attention to detail, adaptability, resilience and a commitment to inclusion and continuous improvement
Skills
- Accepting Feedback
- Active Listening
- Advertising
- AI Fluency
- AI-Human Collaboration
- Analytical Thinking
- Brand Activation
- Brand Activation Planning
- Brand Architecture
- Brand Management
- Brand Marketing
- Brand Storytelling
- Brand Strategy
- Business Communications
- Business Writing
- Communication
- Competitive Analysis
- Content Development
- Corporate Media
- Creativity
- Digital Merchandising
- Digital Tooling
- Embracing Change
- Emotional Regulation
Location
- Major city centres
Work Type
- Full-time
Experience Level
- Senior Associate
Salary/Compensations
- $54,000 - $90,100
Benefits
- Competitive compensation package
- Inclusive benefits
- Flexibility programs
About the Company
- At PwC, our people in brand management, marketing and sales collaborate to develop and execute strategic initiatives that support growth, strengthen our brand and create meaningful client experiences.
- We’re inspiring and empowering our people to change the world.
- Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes.
- This meaningful work, and our continuous development environment, will take your career to the next level.
- PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples.
- We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.
Equal Opportunity
- We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.
- Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le nous savoir à l’étape de la demande d’emploi.