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About the Role

As a Senior Marketing Manager, you will lead the development and delivery of integrated B2B marketing strategies that advance PwC Canada’s business priorities. You will partner with senior leaders, sales and marketing teams to translate business goals and client insights into measurable programs that build awareness, deepen engagement and contribute to pipeline growth.

Responsibilities

Partner with senior business and marketing leaders to understand growth priorities, client needs and market opportunities, and translate them into clear marketing strategies and plans
Lead integrated, multi-channel B2B campaigns across content, digital, social media, events, sponsorships, public relations and sales enablement
Develop audience-led client journeys that connect awareness, engagement and demand-generation activities with relevant sales follow-up
Build strong partnerships across Marketing, Sales and business teams to deliver coordinated programs and a consistent PwC brand experience
Manage campaign planning, budgets, timelines, agency or vendor relationships, risks and dependencies to deliver high-quality work efficiently
Use client, market and performance data to define objectives, measure results and continually optimize marketing investments
Develop compelling value propositions, messaging and thought-leadership programs that make complex business issues clear and relevant to executive audiences
Champion the effective use of marketing technology, automation and AI-enabled tools to improve personalization, productivity and client experience
Provide coaching, direction and constructive feedback to colleagues and project teams, helping build an inclusive, high-performing culture
Monitor market trends, competitor activity and emerging B2B marketing practices, bringing forward ideas that strengthen PwC Canada’s market position

Requirements

Progressive experience developing and delivering B2B marketing strategies and integrated campaigns in a complex, matrixed organization
Strong understanding of B2B buyer journeys, audience segmentation, content marketing, demand generation and sales enablement
Demonstrated ability to advise senior leaders, influence stakeholders and translate business priorities into focused, actionable marketing plans
Experience leading cross-functional teams and managing multiple complex programs, priorities, budgets and deadlines
Strong analytical skills and experience using marketing and sales data to evaluate brand, engagement, demand and pipeline outcomes
Excellent written and verbal communication skills, with the ability to simplify complex ideas and create compelling executive-level narratives
Working knowledge of digital marketing platforms, CRM and marketing automation tools; experience using AI-enabled tools responsibly is an asset
A collaborative, client-focused leadership style with sound judgement, curiosity, resilience and a commitment to inclusion and continuous improvement

Skills

Accepting Feedback
Active Listening
Advertising
AI Fluency
AI-Human Collaboration
Analytical Thinking
Brand Activation
Brand Activation Planning
Brand Architecture
Brand Management
Brand Marketing
Brand Storytelling
Brand Strategy
Business Communications
Business Writing
Coaching and Feedback
Communication
Competitive Analysis
Content Development
Corporate Media
Creativity
Digital Merchandising
Digital Tooling
Embracing Change

Location

PwC locations in major city centres

Work Type

Internal Firm Services
Full-time

Experience Level

Senior Manager

Salary/Compensations

$101,300 - $151,300

Benefits

Eligible employees may have opportunities to participate in variable incentive pay programs
Competitive compensation package
Inclusive benefits
Flexibility programs

About the Company

At PwC, our people in brand management, marketing and sales collaborate to develop and execute strategic initiatives that support growth, strengthen our brand and create meaningful client experiences.
We’re inspiring and empowering our people to change the world.
Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes.
This meaningful work, and our continuous development environment, will take your career to the next level.
We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life.
Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

Equal Opportunity

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.
We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.
Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi.