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About the Role
Esper is seeking a Head of Marketing to shape the company's market presence and drive growth. This role involves translating the founder's vision into a compelling market category, defining how Esper is perceived across various channels, and leading a marketing team. It requires a blend of strategic thinking, strong writing skills, and the ability to operate at both strategic and tactical levels.
Responsibilities
- Define Esper's market positioning, messaging, and competitive strategy.
- Develop thought leadership, executive content, research, and earned media strategies.
- Own and direct the brand's visual identity, voice, and overall creative direction.
- Build and manage a content program with a distinct editorial point of view.
- Oversee product marketing initiatives, including launches and sales enablement.
- Set and execute the annual marketing strategy, budget, and goals.
- Lead and grow the marketing team, including demand generation and sales development functions, as well as external agencies and freelancers.
Requirements
- 8+ years in B2B marketing.
- 3+ years of experience leading marketing or product marketing at a high-growth company.
- Proven experience building market positioning from scratch.
- Exceptional writing skills with the ability to simplify complex technical products.
- Strong creative taste and ability to direct designers and agencies.
- Comfort operating at both strategic and tactical levels.
- Understanding of pipeline and marketing's contribution to it.
Skills
- B2B Marketing
- Product Marketing
- Brand Strategy
- Content Strategy
- Messaging Development
- Creative Direction
- Team Leadership
- Demand Generation Strategy
Location
- Austin, TX
Work Type
- Hybrid
Experience Level
- 8+ years
- 3+ years leading
Salary/Compensations
- Annual salary + other performance-based incentives
Benefits
- Being part of an innovative and collaborative team
- Significant opportunity for growth and ownership
- Competitive salary and equity
- Paid holidays & unlimited PTO
- Medical, dental, and vision insurance
- Generous parental & sick leave
- 401(k) retirement plan with employer match
- Short- and long-term disability & life insurance
- Flexible spending account (FSA)
- Work anniversary equity grants
- Monthly stipend to offset remote work expenses
- Office equipment allowance
About the Company
- Esper was founded in 2018 with the mission to empower dynamic and responsive policymaking in government.
- Esper’s goal is to align data, stakeholders, and public policy goals to streamline the policymaking process at all levels of Government.
- Esper is the policy platform of choice for large enterprise government agencies.
- Esper has built an incredible customer base with a sticky product and exceptional team to deliver transformation in the largest government agencies.