Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Acute Care Marketing Manager role.
Rezi rewrites your resume against BD's job description. Free.
Tailor your resume to this Acute Care Marketing Manager role.
Rezi rewrites your resume against BD's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Acute Care Marketing Manager posting at BD — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Acute Care Marketing Manager posting at BD — free, in seconds.
About the Role
BD is a global medical technology company dedicated to advancing the world of health. This role is crucial in driving the success of PureWick in the Japanese market by developing and executing marketing strategies, prioritizing target segments, and building value propositions for healthcare stakeholders.
Responsibilities
- Lead the Japan acute-care marketing plan for PureWick, aligned with business strategy, annual operating plan, and revenue objectives.
- Prioritize target segments, hospitals, departments, and patient pathways based on market potential, clinical relevance, adoption feasibility, and speed to revenue.
- Develop the infection-prevention and urinary-care value proposition for infection control nurses, continence or urinary care nurses, and other hospital stakeholders.
- Identify and activate quick-win use cases, such as selected orthopedic pathways and cardiovascular catheter-based procedures.
- Build a clinically responsible strategy for replacing Foley catheterization in appropriate patient pathways, grounded in evidence, approved claims, local practice, and institutional protocols.
- Create evidence-based selling platforms, including messaging, objection handling, economic value stories, sales tools, training, and account activation playbooks.
- Partner with Sales on target-account plans, early-adopter sites, pilots, and conversion programs to generate adoption and revenue.
- Lead customer engagement strategy and execution, including KOL identification and relationship management, advisory activities, and the development, launch, and ongoing operation of education platforms.
- Identify evidence gaps and partner with Medical, Clinical, and Regulatory Affairs on evidence-generation and education plans.
- Monitor evaluations, conversions, utilization, revenue, and market-development milestones.
- Collaborate across Japan, regional, and global teams, ensuring compliance with legal, regulatory, quality, privacy, and ethical requirements.
Requirements
- Bachelor's degree required; science, healthcare, business, or marketing preferred.
- At least 7 years of commercial experience in medical devices, pharmaceuticals, consumer health, life sciences, or a related healthcare sector.
- Proven experience in product marketing, hospital market development, new product launch, and commercial strategy execution.
- Demonstrated experience in customer engagement, including KOL management and the development and operation of healthcare professional education platforms, programs, or communities.
- Ability to translate customer insight and clinical evidence into differentiated value propositions and commercial programs.
- Experience working cross-functionally with Sales, Medical, Regulatory Affairs, Quality, Finance, and Supply Chain.
- Business-level English and effective communication in both English and Japanese.
Skills
- Strategic and analytical thinking
- Strong execution discipline
- Bias for action
- Customer centricity
- Ability to translate unmet needs into differentiated value propositions
- Strong communication skills
- Storytelling skills
- Influencing skills across clinical and commercial audiences
- Commercial acumen in segmentation, forecasting, pricing, channel strategy, and revenue planning
- Evidence-based decision-making
- Cross-functional leadership
- Ability to influence without authority in a matrix organization
- Creativity
- Learning agility
- Resilience
- Accountability for measurable business outcomes
- Knowledge of hospital infection prevention
- Knowledge of catheter-associated complications
- Knowledge of continence care
- Knowledge of nursing workflows
- Experience building clinical pathways
- Experience building conversion programs
- Experience building evidence-based selling models in hospitals
- Experience with infection control nurses
- Experience with specialist nurses
- Experience with operating-room teams
- Experience with physicians
- Experience with hospital decision-makers
- Experience supporting clinical evaluations
- Experience supporting pilots
- Experience supporting health-economic analyses
- Experience supporting real-world evidence generation
Location
- Tokyo, Japan
Work Type
- Onsite
Experience Level
- 7+ years of commercial experience
Education Level
- Bachelor's degree required
About the Company
- BD is one of the largest global medical technology companies in the world.
- Advancing the world of health™ is our Purpose.
- We look at the impossible and find transformative solutions that turn dreams into possibilities.
- We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture.
- Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
- To learn more about BD visit https://bd.com/careers.
Equal Opportunity
- Becton, Dickinson, and Company is an Equal Opportunity Employer.
- We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.