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About the Role
The Publishing team in EMEA provides direct-to-player publishing functions including content operations, marketing communications, strategy development, and competitive experience. The team also establishes and maintains internal services such as platforms, vendor management, and project management. They are dedicated to providing platforms for authentic local interactions and channel experiences for players and Rioters, both online and offline, ensuring pan-EMEA content reaches players through the right channels.
Responsibilities
- Partner with EMEA Publishing teams to provide social media expertise, share best practices, and inform social-first approaches across the broader League of Legends product portfolio.
- Contribute to the development of EMEA-wide Publishing campaigns by bringing a social media perspective to campaign strategy, content planning, and audience engagement.
- Identify opportunities to connect esports initiatives with broader Publishing priorities, ensuring social strategies contribute to a cohesive experience for players and fans across the ecosystem.
- Collaborate with a partner agency to develop and refine channel strategies for LEC, ensuring alignment with Riot's overarching goals and objectives.
- Define and track key performance indicators (KPIs) for social media performance, delivering regular reports and actionable insights to internal stakeholders.
- Support the Social Media strategy and coverage on-site for LEC events & roadtrips.
- Partner with the EMEA Comms and Esports Team to ideate and produce innovative content that resonates with esports fans.
- Partner with community teams to amplify player and fan stories, fostering deeper connections within the LEC ecosystems and identify how to reach different target audiences.
- Serve as the primary point of contact (POC) for social leads from the LEC teams, collaborating to build campaigns that support key esports milestones.
- Monitor social trends, audience sentiment, and competitive benchmarks to identify opportunities for growth and optimization.
- Collaborate with global Riot teams to ensure EMEA social initiatives are aligned with global esports campaigns.
Requirements
- 5+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry.
- Global or regional experience working across multiple countries/markets.
- Knowledge of regional differences, different target audiences, market sensitivities, cultural curiosity and understanding, differences in localization.
- Experience implementing successful communications campaigns with passionate audiences.
- Experience growing content pipelines (in-house and external/agency).
- Fluent in written and verbal English.
Skills
- Social media expertise
- Social media strategy
- Social operations
- Content planning
- Audience engagement
- Channel strategy
- KPI definition and tracking
- Content production
- Trend monitoring
- Audience sentiment analysis
- Competitive benchmarking
Location
- Berlin, Germany
Work Type
- Onsite
- Hybrid
- 12 month contract
Experience Level
- Social Media Strategist II
About the Company
- At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday.