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About the Role
WELLSTAR is seeking a Product Marketing Manager to lead product marketing for their Nexus AI™ platform. This role involves translating complex clinical AI capabilities into compelling messaging for clinicians, administrators, and buyers. You will collaborate with Product Management, Sales, and Marketing to shape product positioning, develop sales enablement materials, and coordinate multi-channel campaigns to build awareness, support sales, and generate demand.
Responsibilities
- Translate Nexus AI’s capabilities into clear, audience-specific value propositions for clinicians, clinic administrators, and health system buyers.
- Develop and maintain consistent messaging across website copy, sales collateral, campaigns, and in-product touchpoints.
- Partner with Product Management and Sales to develop and maintain competitive comparisons, objection-handling guides, pitch decks, one-pagers, and demo narratives.
- Ensure sales materials clearly communicate product value, address customer questions, and support the sales cycle.
- Plan and execute multi-channel campaigns across email, in-app experiences, paid social, webinars, and content.
- Coordinate campaign activities to reach target audiences with consistent messaging and support awareness, engagement, and pipeline growth.
- Manage the Nexus AI content calendar to support product launches, customer education, and sales conversations.
- Create case studies, blogs, white papers, launch content, and other materials that translate complex product information into persuasive stories.
- Provide direction on the platform’s presence at relevant industry events and webinars, coordinating messaging, content, and supporting materials.
- Identify opportunities to connect with healthcare audiences and communicate the value of clinical AI.
- Track and report on key performance indicators including revenue and pipeline impact, launch and go-to-market effectiveness, and sales enablement and field adoption.
- Identify what is working, refine the approach, and make informed recommendations about future marketing priorities.
Requirements
- Experience in product marketing, ideally within SaaS, healthcare technology, or another technical or regulated industry.
- Ability to connect product capabilities with customer needs, develop differentiated positioning, and translate messaging into marketing activities that support commercial outcomes.
- Strong writing skills to translate technical product information into compelling, accessible messaging for different audiences.
- Ability to adapt messaging across channels, including website copy, sales collateral, campaign content, case studies, and webinar materials, while maintaining a consistent product story.
- Experience developing materials that help sales teams communicate value, respond to objections, and move customer conversations forward.
- Experience coordinating multi-channel marketing campaigns and understanding how digital marketing tactics build awareness, engagement, and demand.
- Comfort using marketing and sales enablement tools such as HubSpot, Pendo, Google Analytics, or similar platforms to track results, report on performance, and identify improvement opportunities.
- Ability to manage multiple priorities independently, balancing strategic planning with hands-on execution.
- Comfort navigating changing priorities, coordinating external partners, and keeping projects moving with minimal supervision.
- Curiosity, sound judgment, and a willingness to learn about emerging AI capabilities and how to communicate their value credibly.
- Ability to build productive relationships across Product, Sales, and Marketing.
- Ability to move between strategic discussions and detailed execution while remaining focused on outcomes.
- Meet 70% of the qualifications.
Skills
- Product Marketing
- SaaS
- Healthcare Technology
- Technical Writing
- Messaging Development
- Sales Enablement
- Campaign Coordination
- Digital Marketing
- Content Creation
- Performance Tracking
- AI Capabilities Communication
- Collaboration
- Strategic Planning
- Project Management
Location
- Toronto, Canada (Hybrid)
- Remote (Canada)
Work Type
- Hybrid
- Remote
Experience Level
- Mid-level
Salary/Compensations
- $90,000 - $100,000
About the Company
- WELLSTAR is committed to reshaping Canadian healthcare by leveraging technology to address administrative burdens and improve patient care.
- WELLSTAR is a high-growth SaaS company focused on reshaping healthcare through digital enablement, a majority-owned subsidiary of WELL Health Technologies Corp.
- Our innovative solutions streamline care delivery, integrate healthcare systems, and improve patient outcomes.
- We have helped thousands of providers adopt modern, interoperable technologies that improve patient outcomes and system efficiency.
- WELLSTAR provides a comprehensive, holistic solution for healthcare providers across Canada, with over 40% of practitioners using our products and services.
- Our solutions serve primary care physicians, specialist physicians, health systems, and public sector organizations.
- Our suite includes billing and practice management systems, electronic medical records (EMRs), digital health applications, and digital health network solutions.
- WELLSTAR continues to drive innovation and transformation in the Canadian healthcare landscape, reducing administrative burden and empowering providers to deliver better patient outcomes through advanced technology solutions.
Equal Opportunity
- WELLSTAR is committed to supporting a diverse, inclusive, and accessible workplace.
- We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and perspective.
- We strive to create an inclusive workplace where differences are celebrated and fuel our success.
- Accommodations are available upon request for candidates participating in all aspects of the selection process.