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About the Role
We are seeking a dynamic and creative Sr. Graphic Designer to lead the development of impactful, insights-driven content that elevates our Foodservice presence across North America. This position contributes to the continued growth of FGF Brands by developing our foodservice presence, owning all content marketing initiatives, supporting our sales team with impactful and strategic storytelling, design execution, and brand stewardship. Your goal is to drive engagement, build awareness, and accelerate conversion through strategic content, campaigns, and tools.
Responsibilities
- Act as brand steward to create and implement a content marketing strategy for Foodservice, ensuring alignment with FGF’s strategic priorities, brand guidelines, and visual identity across all channels.
- Lead and execute the development of creative briefs and marketing materials in partnership with internal teams and agencies, ensuring alignment on messaging, objectives, and execution plans while managing timelines, approvals and production logistics.
- Evolve and maintain the visual identity and storytelling for Foodservice marketing, collaborating on social media planning and producing content tailored for own brands, brokers, and distributors.
- Establish metrics to track content effectiveness (e.g., engagement rates, conversion, download/share rates).
- Build strong cross-functional relationships (sales, culinary, brand, PLM, etc.) and coordinate with marketing agencies to deliver impactful initiatives and campaigns.
- Manage content calendars and multi-channel campaigns to support sales initiatives, new product launches, and social media presence including development and execution of marketing strategies, sampling programs and communication plans.
- Design and produce high-impact marketing tools and customer-facing materials (e.g., sell sheets, social posts, email campaigns, tradeshow content, website assets).
- Create event content, including tradeshow booth visuals, sampling collateral, and presentations.
- Identify emerging content platforms (e.g., short-form video, interactive sales tools) and pilot their use in campaigns. Propose new formats or technologies (e.g., motion graphics, content automation, AI tools) to improve content efficiency and impact.
- Stay ahead of foodservice industry and design trends, ensuring content remains fresh, relevant, and aligned with audience needs.
- Work with Sales to gather feedback and continuously evolve marketing assets to better meet customer needs.
- Lead creative brainstorming sessions and content planning workshops to foster collaboration and innovation.
- Mentor co-op students and/or junior designers; provide creative feedback and guidance.
Requirements
- College or University Degree in Marketing or Graphic Design.
- 5-7 years of experience in a content-focused marketing role, with a portfolio of visual work.
- Strong computer skills, with a comprehensive knowledge of Microsoft (Word, PowerPoint, Excel) and Adobe (Photoshop, InDesign, Illustrator) applications.
- Familiarity with motion design, video editing tools (e.g., Premiere Pro, After Effects), or AI-powered creative platforms is an asset.
- Ability to manage multiple deadlines and to set priorities according to key business needs.
- Strong design sensibility and attention to visual detail.
- Excellent communication and writing skills.
- Ability to synthesize insights and translate strategy into creative, results-oriented content.
- Successfully build and maintain relationships in a collaborative team environment.
- Embrace our company culture of speed, change, and uncertainty where initiative, leadership, flexibility, and an entrepreneurial nature are drivers for success.
- Experience working with and managing external agency partners and relationships.
- Passion for food, creativity, and building standout brand experiences.
Skills
- Foodservice Marketing
- Brand Building
- Content Marketing
- Strategic Storytelling
- Design Execution
- Brand Stewardship
- Visual Communications
- Adobe Creative Suite
- Microsoft Office Suite
- Motion Design
- Video Editing
- AI-powered creative platforms
Location
- North America
Work Type
- Hybrid
Experience Level
- 5-7 years
Education Level
- College or University Degree in Marketing or Graphic Design
Benefits
- Competitive Compensation
- Health Benefits
- Generous flexible medical / Health spending account
- RRSP matching program
- Tuition reimbursement
- Discount program
About the Company
- Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.
Equal Opportunity
- FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.