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About the Role

The Associate Manager, Marketing supports the development and execution of Old Navy’s integrated Go-to-Market calendar, ensuring all consumer-facing marketing activity across Brand, Product, and Promotion is coordinated, intentional, and aligned with business needs. This role partners closely with leadership to translate business and product priorities into a clear, integrated view of customer communications.

Responsibilities

Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing.
Partner with team to connect Brand storytelling, Product priorities and flow, Promotional messaging and promotional activity into one integrated view.
Ensure product priorities and key category opportunities are represented in the GTM calendar and ladder to seasonal and annual financial plans.
Maintain the detailed Promotional Plan calendar and ensure Promotional activity is accurately integrated into the broader consumer-facing GTM plan.
Own and maintain critical GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, and midseason checklists.
Establish and maintain call dates, decision points, and key milestones.
Consolidate cross-functional schedules and milestones into the integrated calendar, proactively identifying conflicts, gaps, overlaps, and dependencies.
Maintain visibility to the relationship between product flow, financial priorities, Promotional moments, and marketing support.
Partner with Promotional Planning to ensure changes to promotional strategy, product priorities, and business needs are accurately reflected in the GTM calendar.
Support seasonal and midseason planning processes by tracking key deliverables, decisions, and actions.
Drive rigor and consistency in how GTM information is documented, published, and communicated.

Requirements

Exceptional attention to detail with accuracy/clarity of record-keeping.
Ability to synthesize and streamline information for easy understanding.
Ability to work independently and proactively takes initiative.
High-energy level and ability to work in a fast-paced environment.
Comfortable with ambiguity.
Curious, inquisitive & eager to learn.
Strong written and verbal communication skills.

Skills

Excel
Smartsheet

Experience Level

Associate Manager