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About the Role

As Director of Media Strategy at Hearst Magazines, you will develop media frameworks that bring the Hearst portfolio to life for advertising partners. You will integrate analytics, brand marketing, and digital revenue operations to bring key moments to market, analyzing ad products, data, and editorial calendars to build pricing and planning frameworks. You will also serve as a thought leader and partner for the Client Success organization, providing best practices and resources.

Responsibilities

Design and develop core digital media planning strategies for advertising clients and ad products.
Analyze traffic patterns, inventory, and performance KPIs to craft winning formulas.
Collaborate with senior staff in Sales, Client Success, Yield, Research, and Marketing to create proactive multi-channel client opportunities that maximize revenue and meet client KPIs.
Partner with brand-focused marketers to identify key editorial moments and size surrounding media products.
Establish packaging toolkits that maximize media opportunities using research and site analytics.
Partner with Yield & Pricing teams to establish business rules and success metrics for programs.
Develop appropriate workflows and ad systems capabilities to track adoption, delivery, and performance.
Act as a subject matter expert for Account Managers and Program Managers.
Develop trainings and feedback loops for teams to respond to advertisers quickly with insightful opportunities.
Ensure all campaigns and critical communications are executed effectively and key learnings are quantifiable.
Proactively identify areas of opportunity for Sales teams.
Manage media mix recommendations on a quarterly basis.
Lead strategies for the development of media plans including creative, first-to-market executions.
Demonstrate practical knowledge and deep understanding of all integrated media channel planning (Video, Audio, Print, Social, and Digital, including direct and programmatic/biddable media).

Requirements

8–10+ years of related experience in media, with significant experience in digital media planning and sales, or equivalent experience.
Demonstrated success developing strategic media plans and delivering integrated programs across digital platforms in a fast-paced environment.
Deep understanding of integrated media channel planning, including Video, Audio, Print, Social, and Digital, as well as direct, programmatic, and biddable media.
Strong analytical capabilities and experience with digital inventory management, pricing, traffic patterns, and performance measurement.
Proficiency with Google Analytics, Excel, and Google Ad Manager.
Strategic and resourceful problem-solving skills.
Ability to translate complex data, client needs, and business objectives into clear, actionable media strategies.
Strong written, verbal, and presentation skills.
Ability to build alignment, influence cross-functional partners, and communicate effectively with senior leaders.
Ability to navigate change, balance multiple priorities, and collaborate effectively across teams.
People-management experience is preferred.
Results-oriented and curious, with the initiative, tenacity, and collaborative mindset to identify opportunities and move ideas forward.

Skills

Digital media planning
Media strategy
Analytics
Brand marketing
Digital revenue operations
Pricing
Planning frameworks
Sales collaboration
Client Success partnership
Best practices
Centralized resources
Multi-channel client opportunities
Yield management
Research
Marketing
Packaging
Site analytics
Business rules
Success metrics
Budget tracking
Savings tracking
Makegoods tracking
Credit tracking
Workflow development
Ad systems capabilities
Program tracking
Performance tracking
Subject matter expertise
Account management
Program management
Training development
Feedback loops
Campaign execution
Communication
Learning quantification
Media mix recommendations
Creative development
First-to-market executions
Integrated media channel planning
Video
Audio
Print
Social
Digital
Direct media
Programmatic media
Biddable media
Google Analytics
Excel
Google Ad Manager
Problem-solving
Data translation
Client needs assessment
Business objective translation
Written communication
Verbal communication
Presentation skills
Alignment building
Cross-functional influence
Senior leader communication
Change navigation
Priority balancing
Team collaboration
Initiative
Tenacity
Collaborative mindset

Location

New York City

Work Type

Hybrid

Experience Level

8-10+ years of related experience
Significant experience in digital media planning and sales

Salary/Compensations

$133,000—$161,000 USD

Benefits

Access to innovative training programs
Immersive workshops
Exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical insurance from Day 1
Dental insurance from Day 1
Vision insurance from Day 1
401(k) plan with company match

About the Company

Hearst Magazines' portfolio includes more than 30 iconic U.S. brands that inspire and entertain audiences across all media platforms, including digital, social media, print, and emerging platforms.
Brands include Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics.
Committed to creating engaging content and innovative experiences that connect audiences and advertisers in meaningful ways.