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About the Role
We are seeking a strategic, growth-minded Marketing Technology Lead Developer to own the technical direction and governance of our public-facing digital properties and integrated marketing technology ecosystem. Operating at the intersection of full-stack software engineering, digital marketing, and MarTech infrastructure, this individual will serve as the primary technical partner for our marketing teams, turning our website into a high-performance engine for user acquisition while ensuring clean, scalable, and secure architecture across all integrated systems.
Responsibilities
- Act as the primary full-stack technical lead when marketing teams evaluate, select, and implement new technologies, vetting third-party platforms for security, API capabilities, performance impacts, and technical fit before integration.
- Serve as the technical administrator and owner of our integrated MarTech stack, ensuring system uptime, security, custom webhooks/API integrations, and data hygiene across our Website CMS (Webflow), Customer Data Platform (CDP), and marketing applications.
- Design, build, and maintain the technical infrastructure that powers customer data collection, event tracking, automation, personalization, and cross-channel Agentic Marketing.
- Build and maintain a scalable, component-based architecture in Webflow, ensuring the site is modular and enables the marketing team to spin up high-converting landing pages independently.
- Handle complex, full-stack requirements beyond low-code, including custom JavaScript/React integrations, headless components using Next.js, or navigating legacy PHP environments (e.g., Drupal) when necessary.
- Maintain relentless focus on Core Web Vitals, page load speed, schema markup, and technical SEO to optimize AI & Organic search visibility and user experience.
- Build the technical foundation for dynamic A/B testing, multivariate experimentation, and real-time user personalization engines.
- Maintain seamless data flow between front-end web properties and backend marketing solutions (Google Tag Manager, HubSpot, Salesforce, etc.), ensuring every event or signal is accurately captured.
- Act as the primary technical lead supporting Agile Development work, including peer reviews, ensuring smooth Sprint deployments and maintaining technical standards in a CI/CD practice.
Requirements
- Profile of a Staff Engineer or Senior Full-Stack Web Developer with 5-8+ years of web development experience.
- Proven track record of supporting marketing initiatives in a fast-paced B2C, SaaS, or high-growth environment.
- Demonstrated experience vetting, onboarding, and governing third-party MarTech software, including Customer Data Platforms (CDPs), CRM personalization engines, and automated Marketing Ops/Ad Ops workflows.
- Deep experience building scalable, modular Webflow architectures, custom code components, injection, advanced CMS collections, and API integrations.
- Strong proficiency in modern JavaScript frameworks (React, Next.js) and API/headless architectures.
- Comfort managing server/hosting environments (Vercel, Cloudflare) and legacy PHP frameworks (e.g., Drupal).
- Strong passion for Conversion Rate Optimization (CRO), web performance tuning, data accuracy, and leveraging modern AI/Agentic marketing approaches to automate customer journeys.
- Experience leading technical execution, conducting code reviews, and coordinating release schedules across cross-functional DEV, QA, and UX team members.
Skills
- Full-stack software engineering
- Digital marketing
- MarTech infrastructure
- Webflow
- Customer Data Platform (CDP)
- JavaScript
- React
- Next.js
- PHP
- Drupal
- Google Tag Manager
- HubSpot
- Salesforce
- CI/CD
- A/B testing
- Multivariate experimentation
- Personalization engines
- Core Web Vitals
- Technical SEO
- API integrations
- Headless architectures
- Vercel
- Cloudflare
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 5-8+ years
Salary/Compensations
- $110,000 TO $130,000 PER ANNUM
Benefits
- Extended health and dental coverage
- Professional development programs
- Wellness initiatives
- Access to gym facilities at our corporate head office
About the Company
- O2E Brands has been named one of Canada’s Best Workplaces 14 times.
- We made Newsweek’s Top 100 list of “Most Loved Workplaces” at #14—the only Canadian company on the list!
- Check out our culture on YouTube and social media to see what life is like here.
- We value diversity and inclusivity; accommodations are available upon request.
Equal Opportunity
- We value diversity and inclusivity; accommodations are available upon request.