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About the Role
Waabi is seeking a Director of Communications to establish and manage the company's earned media and executive communications. This role involves securing significant media coverage in logistics, technology, and business sectors, shaping market perception of Waabi's AI innovations. The position requires close collaboration with the Director of Marketing on content creation and executive messaging, as well as managing the day-to-day activities of the communications agency. There is a clear growth path to building and leading a communications team.
Responsibilities
- Own relationships with reporters and editors across logistics, technology, and business media; pitch, place, and manage stories that land accurate, positive coverage of Waabi and its partners and customers.
- Ensure every external story reinforces Waabi's core narrative — grounded in proof, not hype — and helps position Waabi against the right set of peers rather than being pigeonholed as just another AV company.
- Partner with the Director of Marketing and IR to draft executive communications, speaking materials, and talking points that carry a consistent voice across founder and leadership visibility moments.
- Partner with the Director of Marketing to craft compelling blog posts and thought leadership content across logistics, transportation, technology, safety and policy that reflect Waabi's credibility without overselling it.
- Manage our communications agency's day-to-day work — briefing, reviewing output, and holding the relationship accountable to results, not just activity.
- Maintain and enforce guardrails on what's cleared for external use — proof points, terminology, and claims — so communications stay accurate as the company scales.
- Own internal communications strategy in partnership with the Head of People and CEO's Chief of Staff, building the foundation a future internal comms lead will inherit.
- As volume and scope grow, build the case for and eventually lead a small communications team.
Requirements
- 10+ years in communications, PR, or media relations, with a track record of landing coverage in technology, business, or industrial/logistics trade press
- Proven ability to translate deep technical or scientific work into a compelling, accurate story for both trade and mainstream business media
- Experience managing an external communications or PR agency, including briefing, review, and performance accountability
- Experience supporting executive communications — speeches, talking points, bylines, or media training
- Excellent writer, capable of shaping thought leadership and blog content in partnership with product marketing
- Strong message discipline — comfortable maintaining clearance guardrails on claims, terminology, and proof points as a company's public narrative matures
- Comfortable operating in a small team, hands-on environment with the expectation of building toward leading a team over time
- Open-minded and collaborative team player with the willingness to help others.
- Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.
Skills
- Communications
- PR
- Media Relations
- Executive Communications
- Content Creation
- Agency Management
- Message Discipline
- Internal Communications Strategy
- Team Leadership
Location
- Toronto
- San Francisco
- Dallas
- Pittsburgh
Work Type
- Full-time
- Hybrid
Experience Level
- Director
- 10+ years
Salary/Compensations
- $165,000 - $255,000 USD
Benefits
- Competitive compensation and equity awards.
- Health and Wellness benefits encompassing Medical, Dental and Vision coverage (for full-time employees only).
- Unlimited Vacation.
- Flexible hours and Work from Home support.
- Daily drinks, snacks and catered meals (when in office).
- Regularly scheduled team building activities and social events both on-site, off-site & virtually.
About the Company
- Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI.
- With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis.
- Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.
- Waabi is a technology start-up building technologies to transform the way the world moves.
- Join our talented team to be a part of the future and to make an impact!
Equal Opportunity
- Waabi is an equal opportunity employer.
- We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees.
- We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law.
- We make workplace accommodations for qualified individuals with disabilities as required by applicable law.
- If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.