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About the Role
Serve as a strategic advisor and technical partner, driving data maturity and digital measurement excellence for complex clients. Craft robust measurement and data strategies that empower data-driven decision-making. This leadership role guides high-impact client engagements and partners with growth and pitch teams to secure new business.
Responsibilities
- Lead discovery and shape strategy through executive and stakeholder workshops.
- Assess technology maturity, organizational challenges, and capability gaps.
- Identify opportunities across web/app, customer data, personalization, and journey orchestration.
- Translate technical findings into clear business value and actionable recommendations.
- Design future-state solutions and develop strategic roadmaps to drive client business objectives.
- Quantify solution value via ROI, efficiency gains, and accelerated time-to-market.
- Architect cross-platform solutions within the broader marketing technology ecosystem.
- Deliver compelling business cases, architectural diagrams, whiteboarding, and integration concepts.
- Partner with sales and client teams, including sellers, account managers, and technical SMEs.
- Support business development via technical storytelling and solution positioning.
- Advise on partnership licensing and growth opportunities.
- Build client trust through strategic consultation and thought leadership.
- Drive innovation and practice excellence by staying at the forefront of analytics technologies, privacy, AI, and digital experience trends.
- Create reusable frameworks, business case models, and discovery approaches.
- Mentor, upskill, and share knowledge with teammates to elevate practice maturity.
Requirements
- Proven experience designing and architecting scalable cross-platform data and marketing technology solutions.
- Demonstrated success driving value from martech investments.
- Proven track record delivering client solutions within a digital agency or consulting environment.
- Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms.
- Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection.
- Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data.
- Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP).
Skills
- Data Solution Architecture
- Agency/Consulting Experience
- Analytics Platforms (GA4, Adobe Analytics, Amplitude)
- Tag Management (Google Tag Manager, Tealium iQ, Adobe Data Collection)
- Cloud & Data Strategy
- Customer Data Platforms (CDPs)
- Server-Side Tagging
- Conversion APIs (CAPI)
- Modern Measurement (MMM, MTA, incrementality testing)
- Mobile Measurement Platforms (MMPs)
- App Analytics (Firebase)
- Platform Partnerships
- Enterprise Tech Suites (Google Marketing Platform, Adobe Experience Cloud)
Experience Level
- Director