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About the Role
You will be responsible for keeping Varick's sales funnel full by owning all channels that bring an enterprise buyer to a first conversation, including search, AI search, industry publications, events, and outbound efforts. This is a builder role where you will set the growth strategy, conduct experiments, and measure success against pipeline generation.
Responsibilities
- Own AEO (being cited by AI search such as ChatGPT and Perplexity) and SEO for varickagents.com
- Secure placements for Varick in industry lists and publications read by buyers, such as top AI transformation company rankings and Forbes AI 50
- Manage outbound efforts with a partner agency, defining targets, messaging, and qualification criteria for meetings
- Organize and fill webinars and executive dinners
- Develop and report on funnel metrics weekly, focusing on drivers of pipeline
- Collaborate with the Head of Marketing and founders on campaigns and launches
Requirements
- 5+ years in growth or demand generation with direct ownership of a number, preferably in B2B or enterprise
- Proven ability to build pipeline from scratch, not just scale existing channels
- Demonstrated analytical rigor with the ability to measure channel performance and eliminate ineffective strategies
- Deep fluency in AI, including daily use of tools and understanding of how buyers discover vendors
- Strong commercial instincts and a clear understanding of a qualified enterprise meeting
- Extreme ownership: take tasks end-to-end, consider upstream and downstream impact, and be accountable for outcomes
- Instinctual sense of urgency: thrive in and foster a fast-paced environment, prioritizing and acting on new requests immediately
- Low ego, high agency: proactively pursue tasks that move the needle without waiting for permission
- Curiosity: demonstrate deep interest in client work, buyer needs, and staying current with AI developments
- Perfectionist: take pride in work product and maintain high standards for accuracy, information, and documentation
- Startup mindset: comfortable with ambiguity, long hours, and expected weekend work in a rapidly evolving AI landscape
- Feedback metabolism: learn from every review, provide constructive feedback to peers, and avoid repeating mistakes
- Competitive mindset: driven to outperform competitors and deliver significant outcomes
- Willingness to relocate to San Francisco or already be based there
- Ability to work on-site in the Financial District office five days a week
- Willingness to sign a standard confidentiality and non-disclosure agreement
Skills
- Growth
- Demand Generation
- Pipeline Generation
- SEO
- AEO
- Outbound Sales
- Webinar Hosting
- Event Management
- Funnel Metrics Analysis
- Campaign Management
- Launch Strategy
- AI Fluency
- Commercial Acumen
- Analytical Rigor
- Project Management
- Cross-functional Collaboration
Location
- San Francisco, CA
- On-site
Work Type
- Full-time
- On-site
Experience Level
- 5+ years
Benefits
- Meaningful equity at a stage where it still compounds
About the Company
- Varick builds AI agents that automate operational workflows within large enterprises.
- The company employs a forward-deployed model where engineers and strategists embed with client teams to map workflows and build Proofs of Concept (POCs).
- Varick is venture-backed, revenue-generating from day one, and has existing production deployments within major companies.
- The team comprises individuals from elite backgrounds at Meta, AWS Bedrock, Citadel Securities, McKinsey, BCG, and Stanford.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.