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About the Role
Cuyana is seeking a Senior Manager of Brand Marketing to bring our brand to life through integrated campaigns, product launches, and marketing programs that build awareness, engage new audiences, and drive business growth. This is a highly collaborative, hands-on role for a marketer with strong consumer instincts and exceptional execution skills. You will manage Cuyana's brand marketing channels and serve as the central cross-functional lead for bringing campaigns to life across the business.
Responsibilities
- Own the planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches, and key commercial moments.
- Serve as the cross-functional lead, aligning Creative, Product, Ecommerce, Performance Marketing, Lifecycle, and Retail teams around campaign objectives, creative direction, channel plans, and deliverables.
- Partner with senior marketing leadership and Creative to develop compelling campaign concepts, product stories, creative briefs, and activation plans.
- Own the integrated marketing calendar, managing priorities, timelines, budgets, and dependencies to ensure seamless execution across channels.
- Lead campaign recaps, evaluating performance against objectives and identifying learnings to inform future initiatives.
- Own organic social programming and execution, partnering with Creative and content creators to develop distinctive content that builds awareness and engagement.
- Manage influencer relationships, creator partnerships, gifting, and affiliate programs, including ShopMy, from outreach and activation through performance measurement.
- Manage external PR agencies, driving earned media coverage, product placement, and brand storytelling aligned with campaign and business priorities.
- Identify and execute collaborations and partnerships that introduce Cuyana to new audiences and create meaningful brand moments.
- Lead planning and execution of brand events, pop-ups, and community activations, coordinating internal teams and external partners.
- Manage and develop a Marketing Coordinator, providing clear priorities, coaching, and oversight of day-to-day execution across brand marketing initiatives.
- Own channel KPIs, budgets, and regular reporting across brand marketing programs, using performance insights to optimize activity and inform future investments.
Requirements
- 6–8+ years of experience in brand or integrated marketing, ideally within fashion, accessories, beauty, or premium consumer brands.
- Demonstrated experience owning integrated campaigns from concept through execution and measurement.
- Hands-on experience across organic social, influencer marketing, PR, partnerships, and/or events.
- Strong creative instincts and an ability to develop compelling ideas and brand storytelling.
- Exceptional cross-functional leadership and project management skills, with the ability to align multiple teams and drive work forward.
- Experience managing direct reports and agencies, external partners, budgets, and channel performance.
- Analytical fluency and the ability to translate marketing results into actionable recommendations.
- Resourceful, proactive, and comfortable operating in a lean, fast-moving organization.
- A genuine connection to Cuyana's Fewer, Better philosophy.
Skills
- Brand Marketing
- Integrated Campaigns
- Product Launches
- Marketing Programs
- Organic Social Media
- Influencer Marketing
- Affiliate Marketing
- Public Relations
- Partnerships
- Events
- Cross-functional Leadership
- Project Management
- Content Creation
- Performance Measurement
- Budget Management
- Reporting
- Team Management
Location
- San Francisco Bay Area
- Greater Los Angeles Area
Work Type
- Hybrid
Experience Level
- Senior Manager
Salary/Compensations
- $130,000 - $140,000
Benefits
- Medical, dental, vision, life, disability
- Paid time off and holiday pay
- Commuter benefit
- 401(k)
- Bonus eligibility
- Generous employee discount
About the Company
- At Cuyana, we embrace our fewer, better mindset, focusing on things that make a meaningful difference in our work: creating opportunities for our people, for our business and for women's lives - through our Core Values.
- Core Values: Cultivate Community – Lead with vulnerability & integrity, be inclusive, reach out, pitch in; Create Excellence – Prioritize for impact, be accountable & decisive, deliver results; Build & Evolve – Push the status quo, bring solutions & find path forward, foster feedback, learn & evolve.
Equal Opportunity
- Cuyana is proud to be an Equal Opportunity Employer. It is Cuyana’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, and hiring decisions are made accordingly.
- We will consider for employment qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles City and County Fair Chance Ordinances, and the California Fair Chance Act.