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About the Role
Help shape the future of live experiences at Hearst Magazines by creating innovative sponsorship opportunities that connect world-class brands with highly engaged audiences. Develop strategic, scalable solutions that fuel revenue growth while enhancing the attendee experience across a portfolio of premium consumer and B2B events.
Responsibilities
- Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events.
- Create integrated sponsorship packages combining live experiences, digital media, social, branded content, commerce, and custom activations.
- Partner closely with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build market-leading sponsorship opportunities.
- Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings across the event portfolio.
- Produce compelling sales materials, sponsorship one-sheets, presentation decks, and rate structures that support revenue growth.
- Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and emerging experiential marketing innovations.
- Collaborate with Revenue Operations to ensure sponsorship inventory is accurately tracked and effectively managed.
- Analyze sponsorship performance and develop case studies and insights that strengthen future offerings and support new business development.
Requirements
- 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
- Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
- Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
- Exceptional presentation, storytelling, communication, and relationship-building skills.
- Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders.
- Strong analytical mindset with experience using performance insights to optimize sponsorship offerings.
- Proven ability to manage multiple priorities while delivering high-quality work in a fast-paced environment.
Skills
- Sponsorship strategy
- Experiential marketing
- Media sales strategy
- Integrated marketing
- Experiential marketing
- Branded content
- Cross-platform advertising
- Integrated sponsorship solutions
- Presentation skills
- Storytelling skills
- Communication skills
- Relationship-building skills
- Analytical mindset
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 8+ years
Salary/Compensations
- $116,000—$140,000 USD
Benefits
- Medical insurance from Day 1
- Dental insurance from Day 1
- Vision insurance from Day 1
- 401(k) plan with a generous company match
- Access to innovative training programs
- Immersive workshops
- Exclusive industry events
- Employee Resource Groups
About the Company
- Hearst Magazines is home to 30 iconic brands that reach millions of consumers across print, digital, social, video, experiential, and emerging platforms.
- From fashion and luxury to health, food, entertainment, and technology, they create trusted content and unforgettable experiences that inspire audiences and deliver meaningful results for partners.