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About the Role
Shape innovative storytelling that delivers measurable business impact and sets the creative standard for HearstMade's next generation of branded content.
Responsibilities
- Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands.
- Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
- Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
- Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
- Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
- Leverage YouTube expertise—including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior—to maximize content performance.
- Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies.
- Partner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects.
Requirements
- 8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content.
- Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
- Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
- Strong portfolio showcasing exceptional storytelling, creative thinking, and high-quality branded or editorial video work.
- Experience leading creative projects across concept development, production, and post-production.
- Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows.
- Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities.
- Comfortable presenting creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders.
- Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator; familiarity with modern creator tools and AI-powered creative workflows is a plus.
- Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment.
Skills
- Video content creation
- Video production
- Branded content
- Editorial content
- Social media content
- Digital video content
- YouTube strategy
- Content optimization
- Audience development
- Platform best practices
- Storytelling
- Creative thinking
- Adobe Creative Cloud
- Premiere Pro
- After Effects
- Photoshop
- Illustrator
- Creator tools
- AI-powered creative workflows
Location
- New York City
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $149,000—$168,000 USD
Benefits
- Access to innovative training programs, immersive workshops, and exclusive industry events.
- Hybrid work flexibility.
- Employee Resource Groups.
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with company match.
About the Company
- Hearst Magazines is home to 30 leading global media brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Men's Health, Oprah Daily, Popular Mechanics, Prevention, Road & Track, Runner's World, Seventeen, and Women's Health.
- Across digital, print, social, video, and experiential platforms, we create trusted content and meaningful connections that reach millions of passionate consumers every month.
- At HearstMade, our award-winning creative studio, we partner with world-class brands to develop innovative, audience-first content that delivers measurable results.