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About the Role
As our Senior Brand Marketing Manager, you’ll own programmatic brand initiatives and partnerships that bring Tin Can to more families. You’ll also run the operating rhythm that keeps the whole brand team moving, acting as the connective tissue between Brand, Growth, Communities and Product.
Responsibilities
- Own brand initiatives end to end, from national partnerships and community programs to experiential moments and recurring content.
- Run the brand team’s operating rhythm: annual and quarterly planning, timelines, budget tracking, and the brand section of our monthly business review.
- Work closely with our Brand Marketing Manager to divide and conquer brand initiatives, from first conversation to launch.
- Build trackers, briefs, and status updates to keep all departments aligned.
- Coordinate agencies, production partners, and vendors, keeping scopes, deliverables, and spend on track.
- Partner with our Communities team to turn national programs into local moments families can show up to.
- Write creative and program briefs that give each initiative a clear strategic foundation.
- Set success metrics up front and own post-program reporting, including what worked, what didn’t, and what we’ll do differently next time.
- Steward Tin Can’s brand standards across every program.
Requirements
- 6–8 years of marketing, program management, or brand operations experience, ideally at a consumer brand, DTC startup, or agency with consumer clients.
- Experience owning multiple workstreams at once from brief to launch.
- Experience managing programs with multiple partners, locations, or moving parts.
- Rigorous with budgets and timelines; ability to build trackers, set deadlines, and follow up.
- Experience running brand partnerships or experiential programs.
- Clear, concise communicator in writing and in person.
- Strong brand instincts.
- Comfort with ambiguity and a bias toward action.
- Low-ego and collaborative; ability to build trust across teams, share credit, and pitch in on problems that aren’t yours.
Skills
- Brand Marketing
- Program Management
- Brand Operations
- Partnership Management
- Community Programs
- Experiential Marketing
- Content Strategy
- Budget Tracking
- Timeline Management
- Vendor Coordination
- Creative Briefing
- Performance Reporting
- Brand Standards Stewardship
Location
- Seattle
Work Type
- Hybrid
Experience Level
- 6-8 years
Benefits
- Opportunity to build something that truly matters.
- Space to explore new ideas, challenge assumptions, and solve hard problems.
- Small, high-trust team environment.
- Joining a tight-knit crew where ideas and instincts matter from day one.
About the Company
- Tin Can is building a safer, simpler way for kids to connect without smartphones.
- We’re creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today’s digital world.
- We’re building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we’re currently living.