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About the Role
Haemonetics is seeking a talented individual to own downstream marketing execution for specific solutions within the Haemonetics Interventional Technologies (IVT) division. This role translates upstream product strategy into compelling commercial content and go-to-market execution, serving as a key subject matter expert to drive launch excellence and ensure commercial success.
Responsibilities
- Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
- Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
- Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
- Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
- Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
- Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
- Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
- Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
- Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
- Maintain effective relations with both internal and external customers.
Requirements
- 4+ years Product marketing or downstream marketing experience in medical device Required
- Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes Required
- Prior people management experience with a record of developing high-performing marketing talent Required
- Applicants must be legally authorized to work in the United States.
- Haemonetics will not provide employment visa sponsorship for this position, either now or in the future.
Skills
- Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging Proficient
- Proficiency in launch planning and cross-functional program management Proficient
- Experience building and managing agency relationships and marketing budgets Proficient
- Competitive intelligence development and sales enablement content creation Proficient
- Strong executive communication and presentation skills Proficient
- Budget management Required
Experience Level
- 4+ years Product marketing or downstream marketing experience in medical device
Education Level
- Bachelor's Degree B.S.
Salary/Compensations
- $103,600.00-$176,400.00/Annual
Benefits
- 401(k) with up to a 6% employer match and no vesting period
- Employee stock purchase plan
- Flexible time off for salaried employees
- Accrual of three to five weeks’ vacation annually (based on tenure) for hourly employees
- Accrual of up to 64 hours (annually) of paid sick time
- Paid and/or floating holidays
- Parental leave
- Short- and long-term disability insurance
- Tuition reimbursement
- Health and welfare benefits
About the Company
- We are constantly looking to add to our core talent.
- If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.
Equal Opportunity
- EEO Policy Statement