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About the Role
As the Director of Resource Management for WPP Production (North America), you will architect and champion a unified resourcing ecosystem from the ground up across the US and Canada. You will lead the evolution from reactive staffing to a forward-looking, data-informed capacity engine, establishing frameworks, operational rhythms, and cross-functional alignment. This role acts as an objective partner, bringing change leadership, governance, and resource intelligence to strategically cast cross-capability teams that protect margin health, optimize utilization, and enable world-class creative work.
Responsibilities
- Oversee the process of resource allocation across North America, strategically partnering with deploying talent across all of WPP Production.
- Forecast bandwidth, identify capacity bottlenecks, resolve project/client resource clashes, and rebalance staffing across offices and hubs in real time.
- Design and implement the enterprise capacity operating model.
- Define the RACI between Resource Management, Discipline Leads, Talent, and Delivery.
- Drive behavioral change across teams that are used to working in silos.
- Partner with Growth and Client Leadership to translate the new business pipeline and organic growth forecasts into actionable resource demand.
- Work closely with offshore capabilities within the global network.
- Establish a system for cross-capability deployment and alignment on resource process across all talent supporting North America.
- Partner closely with Production Operations to seamlessly integrate offshore capacity delivering a cost-effective ecosystem.
- Partner with Operations and Studio and Production Leadership to build, roll out, and maintain a standardized resourcing workflow across all North American accounts and production centers.
- Work hand-in-hand with the Head of Client Delivery to shape team structures, scope feasibility, phasing, and Statements of Work (SOWs).
- Facilitate talent mobility across WPP operating agencies and network production units to realize WPP’s one company vision.
- Work closely with our North America Talent Lead to align resource management and talent acquisition and cohesive functions within the organization.
- Strategize forecast freelance needs; proactively build a plan for a streamlined process for last minute requests.
- Partner with Talent Acquisition to manage approvals, rate structures, contracts, NDAs, and onboarding workflows for freelance staff.
- Drive adoption and data hygiene across resource planning and tracking platforms (currently Xytech); define the data architecture and workflows that make these tools usable.
- Track key operational metrics, including bench time, billable utilization, burn rates, and freelance spend; provide regular executive reporting to leadership.
- Act as a diplomatic, solutions-oriented negotiator balancing creative ambitions, delivery schedules, and client commercial realities.
Requirements
- 8–10+ years of progressive resource management, creative operations, or production management experience within an advertising agency, production company, or global content studio network.
- In-depth working knowledge of the modern production lifecycle across Origination (live action, stills, social shoots), Studio (versioning, localization, retouching, dynamic content creation), and Post-Production (editorial, CGI, motion, audio).
- Proficiency in modern operations and exposure to Resource Planning tools.
- Understanding of how Resourcing and Financial tools work together for Commercial decision purposes.
- Demonstrated success managing multi-office, cross-discipline talent pools across North America, with experience managing budgets, SOW alignments, and utilization targets.
- Proficiency in modern operations platforms (Smartsheet, Monday.com).
- Familiarity with enterprise AI/agentic platforms is a plus.
- Exceptional emotional intelligence, persuasive communication, dispute-resolution abilities, and composure in fast-moving, high-volume production environments.
Skills
- Resource Management
- Creative Operations
- Production Management
- Production Lifecycle Knowledge
- Resource Planning Tools
- Financial Tools
- Operations Platforms
- Smartsheet
- Monday.com
- AI/Agentic Platforms
- Emotional Intelligence
- Persuasive Communication
- Dispute Resolution
Location
- US
- Canada
Work Type
- Hybrid
Experience Level
- 8-10+ years
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive benefits package
About the Company
- WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.