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About the Role
Pop! Promos is seeking a VP of Marketing to own the brand, value proposition, and demand engine to drive growth. This role focuses on increasing distributor engagement and success, leading demand generation and creative teams, and sharing revenue targets with sales leaders.
Responsibilities
- Grow distributor penetration, including increasing the number of ordering distributors, first orders, reactivations, and products/end users per distributor.
- Transform the creative team into a sales engine by increasing the conversion rate of product virtuals to orders without impacting turnaround times.
- Manage demand generation, marketing automation (HubSpot integrated with SugarCRM), and account-based marketing, with a focus on campaign attribution to closed revenue.
- Refine distributor and end-user Ideal Customer Profiles (ICPs) and articulate a dual value proposition for distributors and end-users.
- Lead the go-to-market strategy for new product launches within a defined four-month process.
- Lead and develop two marketing leaders and manage the annual marketing budget.
- Collaborate with VPs of Inside Sales and Field Sales as peers and report on a weekly scorecard.
Requirements
- 10+ years of marketing leadership experience.
- 5+ years of experience carrying a revenue or pipeline number in a B2B channel business.
- Proven success in building demand through resellers or distributors who manage the end-customer relationship.
- Track record of driving organic growth by improving existing offerings without sacrificing margin.
- Experience integrating brand, demand generation, and creative functions.
- Hands-on experience building marketing automation and ABM programs with credible attribution.
- Comfort with weekly performance measurement based on commercial outcomes.
- Demonstrated success in developing managers into stronger leaders.
- Fluency with CRM, marketing automation, and AI tools (SugarCRM, HubSpot, Claude, Google Workspace, Asana).
- Willingness to work in a Hybrid capacity from the Philadelphia office.
Skills
- Marketing leadership
- Demand generation
- Marketing automation
- Account-based marketing (ABM)
- Brand management
- Creative strategy
- Channel marketing
- CRM
- HubSpot
- SugarCRM
- Claude
- Google Workspace
- Asana
Location
- Philadelphia
Work Type
- Hybrid
Experience Level
- 10+ years marketing leadership
- 5+ years revenue/pipeline responsibility in B2B channel
Benefits
- A seat at the leadership table, reporting to the CEO
- Ownership of company growth strategies
- Opportunity to leverage and enhance creative as a competitive advantage
About the Company
- Pop! Promos is a Philadelphia-based supplier of custom branded merchandise sold through promotional products distributors.
- Founded in 2011 with the principle of 'Custom Made Simple'.
- Recognized as one of Philadelphia's fastest-growing companies and named to the Inc. 500 list.
- Focused on achieving growth goals.