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About the Role
As Manager, Content Strategy, Health & Fitness at HearstMade, you will shape compelling storytelling that connects client objectives with authentic editorial experiences for millions of readers.
Responsibilities
- Lead content strategy for health and fitness-focused RFPs, developing compelling concepts and recommendations.
- Partner closely with the HearstMade Health & Fitness Director, marketing, sales, account management, editors, and other cross-functional teams.
- Serve as the strategic and editorial lead for health and fitness content from ideation through execution.
- Assign, brief, and manage freelance writers and creators, providing thoughtful editing, feedback, and guidance.
- Write, edit, package, and publish high-quality branded health and wellness content.
- Support campaign execution by ensuring consistency across writing, editing, packaging, review cycles, and final deliverables.
- Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations.
Requirements
- 4+ years of experience in editorial, content strategy, branded content, digital publishing, or a related field, with a strong background in health, wellness, and/or fitness content.
- Demonstrated ability to develop creative, insight-driven content strategies that translate business objectives into compelling storytelling.
- Exceptional writing, editing, and content packaging skills with a strong editorial instinct and attention to detail.
- Deep understanding of digital content formats and social platforms, with strong knowledge of Instagram, TikTok, and evolving audience behaviors.
- Experience managing freelance writers and creators, including briefing, editing, and overseeing revisions.
- Strong communication and presentation skills with the ability to clearly articulate strategic recommendations and build alignment across cross-functional teams.
- Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs is preferred.
- Familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content, and production workflows is a plus.
- Self-motivated, collaborative, adaptable, and able to thrive in a fast-paced environment while managing multiple priorities.
Skills
- Content Strategy
- Branded Content
- Digital Publishing
- Health Content
- Wellness Content
- Fitness Content
- Storytelling
- Editorial Strategy
- Content Development
- Content Editing
- Content Packaging
- Digital Content Formats
- Social Platforms (Instagram, TikTok)
- Freelance Management
- Communication
- Presentation Skills
- CMS Platforms
- SEO
- AEO
- Ecommerce Content
- Production Workflows
Location
- New York City
Work Type
- Hybrid
- 4 days per week in office
Experience Level
- 4+ years of experience
Salary/Compensations
- $73,000—$85,000 USD
Benefits
- Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing.
- Access to innovative training programs, immersive workshops, and exclusive industry events.
- Hybrid work flexibility.
- Participation in Employee Resource Groups.
- Medical, dental, and vision insurance from Day 1.
- 401(k) plan with a generous company match.
About the Company
- Hearst Magazines is one of the world’s largest publishers, with a portfolio of more than 30 iconic brands.
- Brands reach audiences across print, digital, social, video, and emerging platforms.
- HearstMade is an award-winning branded content studio that partners with leading marketers to develop innovative, audience-first campaigns.