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About the Role
Help shape the future of social storytelling for Cosmopolitan and Seventeen by creating culture-driving content, developing innovative video franchises, and connecting millions of fans with the moments, personalities, and trends they care about most.
Responsibilities
- Create original, social-first video franchises optimized for TikTok and Instagram Reels that build audience engagement and drive repeat viewership.
- Lead video production from concept through execution, including pitching ideas, planning shoots, editing content, and publishing finished assets.
- Partner with editorial teams to identify stories that translate into compelling social video and proactively pitch creative concepts inspired by pop culture trends.
- Monitor emerging TikTok and Instagram trends and quickly develop content that keeps Cosmopolitan and Seventeen at the center of the conversation.
- Develop and execute video strategy for Cosmopolitan TikTok, Instagram Reels, and Seventeen TikTok in partnership with the Social Media Director.
- Capture behind-the-scenes content and produce social-first video at editorial shoots, red carpets, live events, and other brand experiences.
- Manage social media calendars to ensure timely, high-quality publishing across platforms.
- Analyze platform performance and audience insights to optimize content strategy, posting cadence, formats, and copy.
Requirements
- 4+ years of experience in social media, social video production, or digital content creation.
- Proven success creating highly engaging, viral short-form video content across TikTok, Instagram Reels, or similar platforms.
- Strong experience shooting, editing, and producing short-form video in a professional media environment.
- Expertise with CapCut and short-form video editing best practices; working knowledge of Adobe Premiere is a plus.
- Experience working with talent, creators, journalists, and cross-functional teams in fast-paced production environments.
- Strong copywriting skills with the ability to create compelling captions and social headlines.
- Familiarity with social publishing platforms such as Sprinklr, Dash Hudson, Sprout Social, or similar tools, along with social analytics platforms, is preferred.
- Comfortable covering live events, awards shows, and breaking cultural moments with speed and creativity.
- Confident on-camera presence is a plus.
Skills
- CapCut
- Adobe Premiere
- Sprinklr
- Dash Hudson
- Sprout Social
- Social analytics platforms
- Copywriting
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- $85,000—$85,000 USD
Benefits
- Medical insurance from Day 1
- Dental insurance from Day 1
- Vision insurance from Day 1
- 401(k) plan with a generous company match
- Access to innovative training programs
- Immersive workshops
- Exclusive industry events
- Employee Resource Groups
About the Company
- Hearst Magazines is home to 30 leading editorial brands that inspire, inform, and entertain millions of audiences across print, digital, video, social, and emerging platforms.
- Our teams are driven by creativity, innovation, and collaboration, delivering exceptional content and experiences while shaping the future of media.