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About the Role
Brilliant is seeking a full-time Account Director to lead integrated programs for their largest clients, owning strategy, creative direction, and client relationships. This role involves strategic counsel, creative campaign development, team leadership, and cross-department coordination, with an emphasis on using new tools, including AI, to work smarter.
Responsibilities
- Serve as the senior day-to-day contact on the agency's largest integrated accounts.
- Provide ongoing, consistent strategic counsel that builds client trust.
- Present recommendations, plans and results to client leadership.
- Own the health of the account, including scope, budget and renewal conversations.
- Develop and implement public relations strategies aligned to client business goals.
- Build campaigns from a blank page, including product launches, brand moments, media and influencer events, and creative mailers.
- Bring fresh angles and trend-jacking opportunities to the table.
- Partner with influencer, paid, social and affiliate teams to build integrated plans.
- Own the earned media strategy on accounts, including story angles, target outlets, and pitching calendar.
- Personally pitch and secure top-tier national coverage.
- Build and maintain relationships with editors, producers, freelancers and influencers.
- Direct media list development and quality control team pitches.
- Coach junior staff on pitch writing, follow-up, and building media relationships.
- Lead media training and briefing document development for client spokespeople.
- Monitor daily trends and competitor coverage, and identify trend-jacking opportunities.
- Oversee client media awards programs and set submission strategy.
- Supervise and mentor team members at all levels.
- Delegate meaningful work and give constructive, timely feedback.
- Foster a collaborative and productive remote work environment.
- Own campaign and account timelines from kickoff through delivery across multiple workstreams.
- Track deliverables, budgets, staffing and team responsibilities.
- Ensure quality control and on-time delivery of team's work.
- Flag risks and staffing gaps before they become problems.
- Actively use AI tools to support research, drafting, monitoring and reporting.
- Test and adopt new software and platforms, and share learnings with the team.
- Stay current on how search and AI are changing brand discovery and incorporate into client plans.
- Contribute strategy and creative thinking to new business pitches.
- Help build and present new business pitch materials.
- Identify organic growth opportunities within existing accounts.
- Lead virtual or live media and influencer events, creative media mailers, and more.
- Develop decks and lead client presentations for events/activations.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 10+ years of agency experience in the consumer, lifestyle or CPG space.
- Demonstrated experience as a day-to-day client lead.
- Experience managing and developing people.
- Working knowledge across earned media, influencer, affiliate, paid media, and/or events.
- Strong, current media relationships and a portfolio of top-tier placements secured personally.
- Hands-on experience writing pitches and press materials that get picked up.
- Fluency with media databases and monitoring tools such as MuckRack, Cision or Qwoted.
- Comfortable using AI tools day to day, with examples of use.
- Willingness to try new technologies and adopt new tools quickly.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- A proactive, self-starter attitude with a passion for staying ahead of trends.
- Preferred: affiliate platform experience (LTK, ShopMy, Impact) and experience in baby, parenting, toys or wellness categories.
Skills
- Strategic thinking
- Client relationship management
- Creative campaign development
- Team leadership
- Cross-department coordination
- Public relations strategy
- Media relations
- Influencer marketing
- Affiliate marketing
- Paid media
- Event planning
- AI tools (ChatGPT, Claude, etc.)
- Project management
- Budget management
- Trend analysis
- New business development
Location
- Remote
Work Type
- Full-time
Experience Level
- 10+ years agency experience
- Senior level
Education Level
- Bachelor's degree in Marketing, Communications, or a related field
Salary/Compensations
- $95,000 - $110,000
- Potential $5,000 base salary increase after six-month performance review
Benefits
- Unlimited PTO
- Paid time off between Christmas and New Year's
- Fabulous Fridays (office closes at 3 pm)
- 401K with a 3% company match after 3 months
- Medical, dental, and vision coverage
- Medical and Dependent Care FSA
- Company-paid Life Insurance
- Company-paid Long Term Disability
About the Company
- Brilliant is a fast-moving, award-winning, fully remote performance agency.
- Founded in 2008, Brilliant specializes in integrated, full-funnel campaigns for family-focused brands.
- Expertise includes PR, Influencer, Social, Paid Media, Affiliate, Retail Support, Experiential, and AI Intelligence.
- Named an Inc. Best Workplace 2026 and on the Inc. 5000 List of America's Fastest-Growing Private Companies for 2026.