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About the Role
The Executive Director of Audience for Vogue will lead audience growth and engagement efforts across Vogue US, Vogue Business, Vogue Runway & Teen Vogue. This high-impact, hands-on leadership role requires someone equally comfortable setting strategic direction and delivering against it, championing audience priorities and ensuring alignment with company KPIs.
Responsibilities
- Set and lead the audience development strategy across Vogue US, Vogue Business, Vogue Runway & Teen Vogue.
- Partner with global audience teams and markets to align strategies, share best practices and identify growth opportunities.
- Build strategies for growing direct relationships with Vogue's most engaged audiences across newsletters, the Vogue app, events, and other community initiatives.
- Direct Vogue’s annual audience forecasting and goal-setting process in strategic partnership with central analytics and executive leadership.
- Establish the audience priorities and growth channels, serving as a senior authority and advocate for audience growth and engagement.
- Provide strategic leadership on audience growth and engagement across all major channels, including search, social, newsletters and emerging platforms.
- Partner with senior editorial leadership to shape content and distribution strategy.
- Partner with product and technology leaders to define and prioritize capabilities, investments and initiatives that drive sustainable audience growth, engagement and performance.
- Provide strategic audience leadership during breaking news, major cultural moments and key editorial tentpoles.
- Set and oversee a comprehensive testing and optimization strategy across the audience funnel.
- Lead organic audience strategies for major Vogue tentpole events such as the Met Gala and Vogue World.
- Set the strategic vision and direction for the newsletter portfolio.
- Partner with the Commerce team to help maximize the distribution, reach, and commercial impact of commerce content.
- Define, champion and identify emerging opportunities for audience engagement and growth.
- Oversee competitive, audience, and market intelligence to anticipate shifts in consumer behavior and the media landscape.
- Manage the US Audience Development resource, providing guidance, support and feedback.
- Represent Vogue as a leader both internally and externally.
- Serve as a go-to senior leader and subject matter expert for Vogue Audience Development globally.
Requirements
- 10 years of digital marketing or audience development experience with a major brand, publisher, digital advertising or marketing agency with a thorough understanding of online business models and strategies.
- Proven ability in growing a brand and audiences across multiple platforms.
- Experience working with an editorial team and editorial calendar, and an understanding of content strategy including a good sense and understanding of the brand’s core values.
- Ability to be nimble and flexible with working hours - responding to breaking news and covering tentpoles.
- Hands-on experience managing digital audience acquisition programs.
- Ability to clearly articulate and present initiatives to creative and technical teams alike.
- Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills.
- Positive team player and an enthusiastic work ethic.
Skills
- SEO
- Newsletters
- Community engagement
- Content analytics
- Social platforms
- Emerging distribution channels
- Data-driven insights
- Testing frameworks
- Competitive intelligence
- Listen First
- Sailthru
- Parsley
- Snowplow
- Databricks
- Dash Social
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 10 years of digital marketing or audience development experience
Salary/Compensations
- $185,000 - $188,000
Benefits
- Generous employee benefits package
- Discretionary bonus compensation
About the Company
- The foundation of Vogue’s leadership and authority is the brand’s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture and the world we live in — how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Thought-provoking, relevant and always influential, Vogue defines the culture of fashion.
Equal Opportunity
- Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.