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About the Role
The Assistant Trade Marketing Manager will support the Go-To-Market team in planning and executing omnichannel retail marketing initiatives. This role involves analyzing outcomes and managing activations for national retail partners to drive category growth and maintain brand dominance.
Responsibilities
- Plan and execute online and offline retail marketing plans for key accounts to ensure proper support for lash new launches and assortments.
- Partner with internal teams, retailer media agencies, 3P agencies, and influencers to develop and execute digital marketing campaigns.
- Create digital coupons for loyalty targeted and lapsed user media campaigns at Drug.
- Create print coupons for use in beauty boxes, in-store events, or on displays.
- Develop a social calendar to support major retailers and assist the social team with shooting in-store content.
- Support the execution of retailer beauty advisor trainings and in-store consumer education events.
- Support the development of secondary promotional displays for key seasonal moments and create support plans to drive sell-through.
- Develop cross-functional relationships to ensure alignment with new product launches, retailer timelines, and brand strategies.
- Provide Sales Team support for retailer-specific requests, including NPD product comps, meeting samples, product images, and mailings.
- Support sales with digital and in-store graphic requests by developing and submitting creative briefs.
- Support sales in developing 360 campaigns for new launches or key lash initiatives.
- Help create and format PowerPoint presentations for internal sharing and retailer meetings.
- Expand knowledge on industry trends and provide impactful insights for GTM and LD.
Requirements
- Bachelor of Arts (B.A)
- 2 - 4 years of relevant experience or industry exposure in a related field
Skills
- Marketing
- Online Marketing
Location
- National
Work Type
- Full-time
Experience Level
- 2-4 years
Education Level
- Bachelor of Arts (B.A)
Salary/Compensations
- 22.75 - 44.50 USD Hourly
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Additional Workplace Offerings
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company)
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
About the Company
- Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”)
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.