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About the Role
Malt is seeking an exceptional Senior Product Marketing Manager to architect the narrative and go-to-market engine for core business initiatives. This role offers high autonomy in a dynamic market landscape, focusing on driving zero-to-one growth by developing go-to-market strategies, uniting cross-functional teams, and translating customer insights into scalable commercial execution. You will own product positioning, develop mastery in marketplace economics, and accelerate Gross Sales Volume (GSV) and market penetration.
Responsibilities
- Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively.
- Develop compelling, highly differentiated value propositions, messaging frameworks, and full-scale GTM campaigns.
- Engineer and optimize a robust commercial toolkit, empowering sales, account development, and marketing with necessary insights and narratives.
- Create a dynamic, scalable "bill of materials" encompassing high-converting content for demand generation, client lifecycle marketing, and sales acceleration.
- Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success.
- Shape and de-risk the product roadmap through market-validated product pilots, beta programs, and seamless cross-organizational alignment.
Requirements
- Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments.
- Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action.
- Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
- Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
- Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
- Embrace ambiguity with a genuine enthusiasm for problem-solving.
- Thrive on translating immense complexity into elegant frameworks.
- Intuitively champion cross-functional team success.
- Possess the proactive drive to architect new solutions from the ground up.
- Do not prefer maintaining predictable, pre-existing playbooks over building new ones.
- Do not hesitate to take decisive action without explicit step-by-step guidance.
- View cross-functional feedback and friction as an opportunity for collaborative optimization.
Skills
- Advanced marketplace economics and dynamic matching optimization.
- Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
- Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
- Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
- Critical thinking
- Bias for action
- Collaboration
- Communication
- Project management
- Problem-solving
- Translating complexity into frameworks
- Cross-functional team success
- Architecting new solutions
Location
- Paris
Work Type
- Onsite
- Full-time
Experience Level
- 8+ years of experience
Benefits
- Onboarding program in Paris
- Equity (stock options)
- Malt sabbatical (one month fully paid every three years)
- Free books for professional development
- Team building events
About the Company
- Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies.
- Founded in 2013, Malt is transforming how work gets done through its tech-powered, human-centered platform.
- A diverse team of 600 Malters across 6 European countries.
- A culture that champions equality and inclusive growth.
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI.
- A mission to give everyone the freedom to work differently.
Equal Opportunity
- Malt is committed to fostering an inclusive and diverse workplace.
- We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability.
- Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.