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About the Role
Turn bold ideas and audience insights into marketing programs that create meaningful connections between iconic brands and their partners. As Director, Marketing & Account Strategy, you’ll bring strategic thinking, creativity, and a deep understanding of client needs to integrated programs that deliver impact across platforms.
Responsibilities
- Develop partner-specific marketing strategies and integrated platforms spanning digital, print, social, custom and native content, customized experiences, and data-driven direct marketing campaigns.
- Translate strategic and creative concepts into compelling proposals, presentations, sell sheets, and other materials that clearly communicate the value of Hearst’s solutions.
- Leverage client, category, industry, audience, and marketplace insights to uncover opportunities and inform thoughtful, differentiated marketing recommendations.
- Partner with stakeholders across Hearst brands and the broader organization to lead marketing initiatives for clients, prospects, and internal audiences.
- Guide sold programs through a thoughtful handoff to post-sale teams, providing the context and materials needed to deliver against the strategy and meet or exceed client expectations.
- Champion high standards across strategy, writing, design, and execution, ensuring marketing work reflects the quality and integrity of Hearst’s brands.
- Serve as a strategic leader within the group by monitoring client needs, industry trends, competitive positioning, and emerging best practices and translating those insights into opportunities.
- Cultivate relationships with third-party organizations and vendors that can expand and strengthen Hearst’s integrated marketing capabilities.
Requirements
- 5+ years of related experience in marketing, account strategy, branded content, media, advertising, or a related field, with experience spanning both strategic development and execution.
- Demonstrated ability to develop compelling integrated marketing programs across multiple channels and translate ideas into clear, persuasive narratives.
- Strong analytical, problem-solving, and strategic-thinking skills, with the resourcefulness to turn client and market insights into actionable solutions.
- Excellent writing, communication, and presentation skills, including strong copywriting abilities and confidence influencing and presenting to senior stakeholders.
- Ability to manage multiple priorities, navigate change, and collaborate effectively in a fast-paced, team-oriented environment.
- A proactive, solutions-oriented approach with the curiosity, drive, and follow-through to move ideas from concept to completion.
- Proficiency in Microsoft Office and Keynote; understanding of or interest in editorial products and the youth and wellness industries is a plus.
Skills
- Marketing strategy
- Account strategy
- Branded content
- Media
- Advertising
- Integrated marketing programs
- Strategic development
- Execution
- Digital marketing
- Print marketing
- Social media marketing
- Custom content
- Native content
- Data-driven direct marketing
- Proposal development
- Presentation skills
- Copywriting
- Analytical skills
- Problem-solving
- Strategic thinking
- Communication skills
- Collaboration
- Microsoft Office
- Keynote
Location
- New York City
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $101,000-$116,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with company match
- Access to innovative training programs
- Immersive workshops
- Exclusive industry events
- Employee Resource Groups
About the Company
- Hearst Magazines is one of the world's largest publishers with over 30 brands.
- Brands include Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and Delish.
- Reaches over 150 million people monthly in the United States.
- Engages audiences across print, digital, video, and social mediums.
- Utilizes sophisticated content creation, distribution, and data capabilities.
- Creates, packages, and sells products with cutting-edge technology and proprietary platforms.
- Reinventing publishing for the 21st century.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.