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About the Role
Assist in the creation, planning, and implementation of digital campaigns, while training and guiding junior team members. Negotiate with media vendors to secure cost-effective delivery of objectives, balancing price with quality factors to meet strategy and brand requirements.
Responsibilities
- Train media assistants and digital buyers, providing guidance for their professional development.
- Oversee the quality, accuracy, and timeliness of work from digital buyers and assistants.
- Support full-funnel campaign planning by translating client objectives into channel recommendations, investment phasing, and measurement approaches.
- Manage trafficking and ad serving setup in CM360, including placements, tags, QA, and coordination of pixels/conversion tracking.
- Partner with internal teams and vendors to ensure tagging requirements are met and measurement is implemented consistently.
- Ensure established processes are followed across all stakeholders, escalating risks and driving alignment when dependencies impact timelines, trafficking, tagging, or reporting.
- Contribute to media industry knowledge, keeping clients updated on best practices, measurement, and analytics.
- Proactively suggest opportunities for process improvement.
- Lead and/or attend client meetings.
- Build and maintain client relationships.
- Execute and/or oversee digital buying for clients as required.
- Negotiate approved digital executions, including programmatic buys.
- Collaborate with media vendors and programmatic partners on tactical aspects of media buys.
- Manage contracts/insertion orders and any resulting revisions with media vendors.
- Oversee the inputting of buys into Prisma and DDS.
- Actualize media spending.
- Optimize media campaigns and support a test-and-learn approach.
- Assist with financials, including billing and invoice clearing.
- Prepare and develop routine and custom reports in PowerPoint and Excel.
Requirements
- Minimum of 5+ years of digital media buying experience.
- Working knowledge of programmatic buying and concepts.
- Knowledge of CM360 (Campaign Manager 360), including trafficking, tagging, and QA/troubleshooting of ad serving setups.
- Experience working on full-funnel campaigns, including acquisition-focused campaigns and performance measurement against conversion KPIs.
- Experience supporting planning deliverables.
- Experience training junior members of a team/overseeing team projects and ensuring deadlines are met.
- Highly accountable.
- History of developing positive ongoing client relationships.
- Proficiency in media systems (DDS, Prisma, ComScore).
- Strong analytical and math proficiency skills.
- Solid verbal and written communication skills.
- Technical proficiency, particularly with Excel, Word and PowerPoint.
- Demonstrated critical thinking and problem-solving abilities.
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Tough but fair negotiator.
- Excellent organizational skills and strong attention to detail.
- Ability to take responsibility and ownership of projects in a fast-paced environment.
- Ability to build strong relationships with media contacts.
Skills
- Digital media buying
- Programmatic buying
- CM360
- Full-funnel campaigns
- Acquisition-focused campaigns
- Performance measurement
- KPIs
- Media planning
- Budget allocation
- Excel
- Word
- PowerPoint
- Analytical skills
- Math proficiency
- Communication skills
- Critical thinking
- Problem-solving
- Negotiation
- Organizational skills
- Attention to detail
Location
- Canada
Work Type
- Full-time
Experience Level
- 5+ years of digital media buying
Education Level
- Associate Degree in Media
- Bachelor's degree preferred
Salary/Compensations
- $60,000-$75,000 per year
Benefits
- 3 weeks minimum vacation
- Additional long weekend Publicis days
- Holiday closures
- Birthday off
- Free Headspace memberships
- Wellness credits
- Technology credits
- Market leading savings plan
About the Company
- Publicis Media is one of Canada’s fastest growing Media Agency networks.
- Talented individuals learn from each other and transparency is core to everything.
- Offers meaningful work for favorite brands and opportunities for team members to grow.
- Great Places to Work™ certified.
- Recognized with Best Workplaces™ for Today’s Youth.
- Fosters a diverse work environment that respects and supports individual contributions and opinions.
- Provides market leading benefit and incentive programs.
- Strives to provide what matters personally to employees with the ability to choose and modify programs to suit their lifestyle.
Equal Opportunity
- APEX Exchange is an equal opportunity employer, and we welcome and encourage applications from all interested parties.
- Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.