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About the Role
The Senior Media Planner manages the media planning product by preparing and presenting plans, proposals, and analysis. Working within an integrated team, this role ensures media executions are grounded in insights and experience to meet client objectives.
Responsibilities
- Prepare, write, and present integrated media plans, proposals, and analysis.
- Evaluate media opportunities, trends, and issues for clients.
- Manage client expectations regarding work-back schedules and deadlines.
- Stay updated on developments from major media partners.
- Ensure media plans adhere to agency values, philosophies, and processes.
- Maintain media plans and evaluate campaign performance.
- Build and maintain strong client and partner relationships.
- Coordinate the media buying process to deliver exceptional results.
- Oversee administration and maintenance of media buys.
- Train junior employees on tools and processes.
- Manage client budgets and ensure they remain on track.
- Prepare accurate and timely client finance reports and budget control reports.
- Support the creation of campaign post-reports and media POVs.
- Source and evaluate proposals from media partners.
Requirements
- Minimum of two years of experience in integrated media planning.
- Experience within an integrated advertising agency.
- Proficiency in media research tools such as Clear Decisions, Vividata, and Neilson.
- Proficiency in media tools such as Prisma.
- Client service orientation.
- Strong learning agility and passion for continuous development.
- Excellent written and verbal communication skills.
- Highly developed organizational skills with attention to detail.
- Ability to manage and prioritize time effectively.
- Ability to work collaboratively and independently.
- Proactive approach to problem-solving.
- Ability to foster relationships with media partners.
- Proficiency in Microsoft Office Suite including Word, Excel, and PowerPoint.
Skills
- Media planning
- Media buying
- Client relationship management
- Budget management
- Media research
- Data analysis
- Project management
- Communication
- Microsoft Office Suite
Work Type
- Hybrid
- Full-time
Experience Level
- Minimum of two years of experience
Education Level
- Post-secondary education
- University graduate or advertising/marketing college degree preferred
Salary/Compensations
- $55,000 - $65,000
About the Company
- UM is an agency under the Omnicom group.
- Omnicom is committed to hiring and developing exceptional talent and building inclusive teams.
Equal Opportunity
- Omnicom is focused on developing inclusive teams and believes that celebrating differences makes the organization better.