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About the Role
The Senior Manager, Strategic Marketing is responsible for defining and driving the growth strategy across a portfolio of market-leading events. This role combines market intelligence, customer insight, commercial planning, and marketing leadership to ensure sustainable growth in visitor attendance, customer engagement, and event performance.
Responsibilities
- Develop and own the strategic marketing direction for a portfolio of events, ensuring alignment with business growth objectives.
- Analyze market trends, competitive activity, customer needs, sales performance, visitor behavior, and industry developments to identify growth opportunities.
- Define event positioning, value propositions, audience strategies, and market expansion initiatives.
- Work with the Marketing Lead to determine overall sales and visitor targets, channel-level targets, target audiences, budget allocation, and key strategic initiatives.
- Partner with Event Directors and Leads to establish innovative marketing strategies.
- Guide portfolio-level planning, including audience segmentation, campaign investment, channel strategies, and budget allocation.
- Monitor performance metrics, conversion rates, customer engagement, NPS, and ROI to identify areas for optimization.
- Provide strategic guidance and challenge to Marketing Leads regarding campaign strategies, post-show reviews, customer insights, and future growth plans.
- Communicate strategic priorities, market context, and business objectives to cross-functional marketing teams.
Requirements
- 15+ years of all-round marketing experience.
- Proven experience developing and growth-focused marketing strategies.
- Experience managing multiple industries, brands, events, or business lines simultaneously.
- Experience working closely with senior stakeholders and influencing strategic business decisions.
- Strong strategic and commercial mindset.
- Strong stakeholder management and cross-functional leadership skills.
- Excellent communication and presentation skills.
- Ability to work effectively in a fast-paced and evolving business environment.
Skills
- Strategic thinking
- Commercial acumen
- Stakeholder management
- Cross-functional leadership
- Communication
- Presentation skills
- Analytical skills
- Data-driven decision making
- Customer insight utilization
Location
- USA
Work Type
- Full-time
Experience Level
- Senior Manager
- 15+ years of experience
Benefits
- Country specific benefits
Equal Opportunity
- We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
- EEO Know Your Rights.