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About the Role
Lead Simon’s CRM strategy across email, SMS, app push, and Wallet. Develop and execute a roadmap that connects 200 Simon centers and omnichannel initiatives into a coordinated experience. Manage the CRM and messaging team, contribute to the marketing calendar, and grow customer data and engagement throughout the customer journey.
Responsibilities
- Lead the omnichannel CRM strategy and roadmap across email, SMS, push, and Wallet, from acquisition and onboarding through retention and reactivation, including goals and a testing strategy for creative, messaging, and segmentation.
- Manage the CRM budget, technology, and agency investments, and report return to senior leadership.
- Lead, develop, and mentor the CRM and email team, including hiring, goal-setting, and performance management.
- Ensure clarity across Simon+ loyalty journeys, with clear, consistent benefits and next steps in every channel and no overlapping or conflicting messages.
- Drive growth of owned audiences, including email, SMS, push, Wallet, and Simon+ opt-ins, through sign-up journeys, Wi-Fi, ShopSimon.com, and center capture, and co-branded retailer campaigns.
- Lead the customer data and personalization strategy for the CRM team, bringing Simon+ data into the CRM platform to deliver relevant messaging and running campaigns that collect preference data.
- Define key performance metrics, own the dashboards, and present insights and recommendations to leadership.
- Partner across social, digital, centers, Simon+, and retailer marketing teams, evaluate new marketing technology, and contribute to enterprise marketing planning.
Requirements
- B.A. or B.S. in Marketing or related field.
- 10+ years of lifecycle email marketing or multi-channel CRM experience, including 3+ years leading teams.
- Track record leading an omnichannel CRM strategy, budget, and results at scale.
- Skilled at mapping, simplifying, and optimizing loyalty or membership journeys across channels.
- Strong analytical skills, including analyzing CRM performance trends, turning data into clear recommendations for leadership, and partnering with Analytics and Technology teams to measure results across channels.
- Proven experience with Attentive, Zeta Global, Airship (formerly Urban Airship), Badge, or related systems, and the ability to set up journeys or send messages when needed.
- Strong command of segmentation and audience targeting, turning large sets of user data into actionable insights.
- Experience managing agency and technology vendor relationships.
- Strong leadership presence, with exceptional collaboration and relationship-building skills across digital, design, data, and content teams.
- Ability to manage and prioritize multiple projects on tight deadlines.
- Loyalty or membership program and e-commerce or retail marketing experience is a plus.
Skills
- CRM strategy
- Email marketing
- SMS marketing
- App push notifications
- Wallet marketing
- Customer journey mapping
- Customer data analysis
- Personalization strategy
- Marketing analytics
- Segmentation
- Audience targeting
- Agency management
- Technology vendor management
- Leadership
- Collaboration
- Relationship-building
- Project management
Location
- Corporate Indianapolis
Work Type
- Full-time
Experience Level
- Director
- 10+ years of experience
- 3+ years of leadership experience
Education Level
- B.A. or B.S. in Marketing or related field
Salary/Compensations
- $80,000 - $160,000
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)
- Life insurance
- AD&D insurance
- Disability insurance
- Flexible spending accounts
- Paid time off
About the Company
- Simon is a global leader in the retail real estate industry.