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About the Role
The Paid Media Manager will plan, manage, and optimize paid media campaigns across Hearst’s global magazine titles, supporting branded content partnerships on social and affiliate activity on paid search. This role involves translating briefs and commercial objectives into effective campaigns, managing budgets and performance, and communicating results to stakeholders.
Responsibilities
- Manage the planning, set-up, quality, launch and delivery of paid social and search campaigns, ensuring accuracy and timeliness.
- Build and optimize campaigns across Meta, TikTok, and Google Ads, selecting appropriate audiences, keywords, placements, formats, and strategies.
- Manage Google Ads campaigns using automated bidding strategies and monitor performance against return and revenue targets.
- Manage campaign budgets and pacing, monitor spend against affiliate revenue, and flag performance risks.
- Analyze campaign results against KPIs, identify opportunities, and make data-led optimizations.
- Prepare accurate reports and presentations, translating performance data into findings and recommendations.
- Write and refine paid media copy, including headlines and ad text, ensuring it meets brief, brand, and platform requirements.
- Stay updated on platform developments and share relevant updates to improve team processes.
Requirements
- Around two years of hands-on experience in paid media, with experience across both paid social and paid search.
- Practical experience managing campaigns on platforms such as Meta and Google Ads; TikTok and YouTube experience is also valuable.
- Experience using Google Ads automated bidding strategies, including tROAS / tCPA.
- Strong numerical and analytical skills, with the ability to use campaign data to make and explain optimization decisions.
- Strong writing skills, including the ability to write or adapt ad copy and produce clear, polished presentations and reports.
- Proficiency in Excel or Google Sheets; familiarity with GA4 and other measurement tools.
- Highly organized, accurate, and able to manage multiple campaigns and deadlines.
- Proactive and comfortable taking ownership of day-to-day work, while collaborating with colleagues and escalating issues appropriately.
Skills
- Meta
- Google Ads
- TikTok
- YouTube
- Google Ads automated bidding strategies
- tROAS
- tCPA
- Excel
- Google Sheets
- GA4
Location
- London
Work Type
- In office policy with flexible Fridays
Experience Level
- Around two years’ hands-on experience
Salary/Compensations
- Circa £40,000
Benefits
- Hearst Exclusives
- Good Housekeeping Taste and Beauty Testing Panels
- Beauty sample sales
- Specsavers eye care
- Company-funded Health Cash Plan
- Access to mental health support
- Discounted gym memberships
- Cycle to Work scheme
- Location Flex
- Holiday Exchange
- Charity Day
- Wellbeing resources
- Hearst ERG Groups
- Generous Workplace Pension
- Income Protection
- Life Assurance
- Season Ticket Loan
- Salary Finance tools
- Financial Wellbeing sessions
- Home Tech benefits
- Discounts across London
- Savings via the HAPI at Hearst app
About the Company
- UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
- Workplace is driven by passion, shaped by authenticity and powered by creativity.
- Back bold ideas, act with an entrepreneurial mindset and continually evolve.
- Believe in each other's potential and push boundaries together to create meaningful impact.
- Proud of our heritage - but even more excited about making history.
Equal Opportunity
- Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
- Recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams.
- Working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.