Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against SmartNews's job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against SmartNews's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at SmartNews — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at SmartNews — free, in seconds.
About the Role
We are seeking a Marketing Manager to lead integrated marketing communications based on user understanding. This role will drive branding, promotions, and PR through insight analysis to expand SmartNews app's recognition, enhance brand value, acquire new users, and strengthen engagement. You will lead the formulation and execution of marketing strategies by merging data and creativity, driving sustainable business growth and maximizing engagement.
Responsibilities
- Plan and execute offline promotions, including TV commercials and large-scale mass advertising campaigns.
- Direct creative development, media selection, and ad placement for mass media campaigns.
- Conduct integrated effectiveness verification for mass media campaigns.
- Develop and execute buzz-generating initiatives based on consumer understanding, closely coordinating with social media and PR efforts.
- Design team structures for promotions, consumer analysis, and PR, setting objectives (OKR/KPI management), conducting evaluations, and developing team members' capabilities.
- Manage cross-functional projects, overseeing internal departments (product, business development, operations, designers, etc.) and external partners (advertising agencies, PR firms, etc.) to ensure smooth progress and completion of large-scale, complex projects.
- Develop marketing investment plans based on annual company and departmental plans.
- Continuously improve and optimize campaign performance using quantitative and qualitative data.
- Drive the adoption of AI tools and technologies to enhance the efficiency and sophistication of marketing processes within the organization.
Requirements
- Over 3 years of practical experience in planning, producing, and verifying the effectiveness of large-scale marketing campaigns, including TV commercials, for B2C services/products.
- Proven track record of creating buzz and generating organic recognition/spread (word-of-mouth) by combining social media and PR initiatives.
- Project management skills to comprehensively oversee and direct external partners (agencies, production companies, etc.) and multiple internal departments (product, business development, etc.).
- Over 3 years of experience in setting team member goals, development, evaluation, and team building.
- Native-level Japanese proficiency.
- Proactive and engaged communication in English.
Skills
- Marketing Strategy
- Brand Management
- Promotion Planning
- Consumer Research
- Data Analysis
- Public Relations (PR)
- Social Media Marketing
- Project Management
- Team Management
- AI Tools
- ROI Optimization
Location
- Tokyo
Work Type
- Full-time
Experience Level
- Manager
Benefits
- Health check-ups annually
- Applicable medical and social insurance as required by Japanese labor law
About the Company
- Founded on June 15, 2012, SmartNews, Inc. operates with the mission to 'deliver quality information to people who need it worldwide.' We develop the news app 'SmartNews' in Japan and the US, boasting one of the largest user bases for news apps in Japan.
- Since late 2023, we launched our first subscription service, 'SmartNews+', and together with our subsidiary SlowNews, we are dedicated to delivering high-quality journalism and diverse content to as many users as possible.
- By continuously analyzing vast amounts of global information with our algorithms and leveraging strong partnerships with over 3,000 media partners, we deliver optimized content through a comfortable interface on smart devices.
- SmartNews has offices in Tokyo, Osaka (Kansai Office), Palo Alto, New York, and Singapore.
- We invite those who wish to join us as a global startup and achieve our mission to apply.