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About the Role

As the Deputy Director of Video, you will help shape the next chapter of video at Hearst UK, developing ambitious YouTube shows and repeatable formats that build audiences across iconic media brands. This is a hands-on leadership role where you will define and deliver the department’s slate of shows, executive produce content, and manage the operational rhythm of the video team.

Responsibilities

Deputise for the Director of Video, providing creative leadership, decision-making support and day-to-day direction for the video team.
Develop and shape the department’s slate of YouTube shows, taking ideas from audience proposition and initial concept through format development, pilots and launch.
Executive produce a range of shows, working closely with producers to strengthen formats, editorial approaches and episode ideas, while reviewing scripts, briefs, production plans and edits.
Provide clear creative and editorial direction, helping producers solve challenges, make decisions and deliver high-quality work on time and to budget.
Produce a limited number of shows directly, taking ownership of format development, talent, production planning, shoot arrangements and directing filming.
Work with senior stakeholders across multiple brands, confidently presenting ideas, challenging where needed and standing behind strong editorial and creative judgement.
Own the operating rhythm of the video team, establishing clear processes for budgeting, production planning, task tracking and delivery — and making sure these are consistently followed.
Help the team prioritise competing demands across brands, identify potential issues early and keep productions moving through to delivery.
Use audience data, YouTube performance and wider insights to shape new formats and continually improve existing shows.
Build strong relationships across Hearst and develop a trusted pool of freelance producers, directors, editors, crew and other video specialists.

Requirements

Significant experience in video production, with a strong track record of developing and delivering successful YouTube shows and formats.
Proven experience taking repeatable show concepts from the initial idea through development, production and launch.
Experience executive producing or overseeing other producers’ work, with the confidence to give clear, constructive creative and editorial direction.
Strong hands-on production experience, including shoot planning, working with talent and directing filming.
A deep understanding of YouTube audiences, platform behaviour and what makes a show compelling, repeatable and capable of growing an audience.
Excellent editorial judgement, storytelling instincts and a strong eye for detail, with the ability to know when an idea, format or piece of content needs pushing further.
Confidence working with senior stakeholders across multiple brands, presenting recommendations clearly and standing behind your professional judgement.
Strong organisational and operational skills, with experience managing budgets, schedules, production trackers and delivery processes.
The ability to bring structure to a busy creative team, set clear expectations and establish practical ways of working without slowing people down.
Excellent communication and collaboration skills, with the ability to build trust across producers, editors, journalists, presenters, talent and wider teams.
The ability to manage multiple productions and competing priorities while maintaining creative quality and keeping work moving to deadline.
A proactive, solutions-focused approach and the ambition to help shape how Hearst UK creates video for the next generation of audiences.

Skills

Video production
YouTube show development
Format development
Executive production
Creative direction
Editorial direction
Shoot planning
Talent management
Filming direction
Audience analysis
Platform behaviour analysis
Storytelling
Stakeholder management
Budget management
Schedule management
Production tracking
Delivery process management
Team structuring
Communication
Collaboration
Relationship building

Location

London, UK

Work Type

Hybrid
In-office

Experience Level

Senior

Salary/Compensations

£50,000 - £60,000

Benefits

Hearst Exclusives
Good Housekeeping Taste and Beauty Testing Panels
Office sample sales
Specsavers eye care
Company-funded Health Cash Plan
Mental health support
Discounted gym memberships
Cycle to Work scheme
Location Flex
Holiday Exchange
Charity Day
Wellbeing resources
ERG Groups
Workplace Pension
Income Protection
Life Assurance
Season Ticket Loan
Salary Finance tools
Financial Wellbeing sessions
Home Tech benefits
Discounts across London
HAPI at Hearst app

About the Company

Hearst UK is the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
The company's workplace is driven by passion, shaped by authenticity and powered by creativity.
They back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment.
Hearst UK believes in each other's potential and pushes boundaries together to create meaningful impact.

Equal Opportunity

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams.
This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.