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About the Role

We are looking for a senior brand manager to lead the brand function, spanning social media, PR, and campaign and production management. You will be a valued partner to our Creative Lead in developing our brand communications and will use excellent collaboration and stakeholder management skills to work closely with our other stakeholders.

Responsibilities

Manage evergreen and peak campaigns, lifestyle shoots, and activations in core markets.
Oversee a strong social media presence with maximised engagement.
Manage PR efforts when it matters.
Act as a brand voice and guardian alongside the Creative Lead and Brand & Range Director, ensuring output is on brand and meets brief objectives.
Lead on brand strategy, execution, and larger brand projects.
Collaborate with Marketing and Creative teams on projects related to other marketing channels, aligning with business goals and team priorities.
Own and manage the brand calendar and campaigns, planning ahead to maintain content flow and communicating business priorities to the creative team.
Develop insight-led creative briefs with clear business objectives for peak campaigns.
Shape creative development with the creative team to meet objectives and build targeted brand activations with measurable results.
Adopt a test and learn mentality across campaigns for continual optimisation.
Spot opportunities for improvement and design measurable tests.
Collaborate with stakeholders across the business to shape, iterate, execute, and report on activity.
Manage creative production of lifestyle shoots and other brand campaigns and projects, ensuring delivery to brief, deadline, and budget.
Lead execution of CSR initiatives including sustainability and charitable giving, ensuring clear communication to customers.
Work with freelance and agency capacity for social media and PR in core markets.

Requirements

4-6 years of experience in a brand or marketing role, ideally at a fast-growing start-up or brand-focused business.
Experience working on ecommerce or D2C brands is ideal.
Experience with agencies/freelancers.
Experience owning and project managing complex cross-functional projects from ideation to execution.
Experience across as many brand touchpoints as possible, including physical product and social media.
Experience working collaboratively with creative teams to create inspiring, engaging work that delivers results.
A tactical mindset, strong commercial view, and a flair for creativity.
Results-focused, comfortable with setting and measuring KPIs.
Good understanding of brand communications and wider media culture.
Ability to work at pace on own projects and comfortably with freelancers and external parties.
Ability to guide, evaluate, and redirect external work.
Confident project management skills, able to assemble and lead cross-functional teams.
Strong collaboration skills and experience working with other marketing teams and channels.
Creative problem-solving skills with a solutions-oriented approach.
Ability to present work confidently and clearly to peers and stakeholders, tailoring communication to different audiences.

Skills

Brand strategy
Campaign management
Social media management
Public relations
Creative production
Stakeholder management
Project management
Collaboration
Creative problem solving
Communication

Location

Amsterdam
Amstelveen

Work Type

Flexible working
Work Abroad for up to 30 days each year

Experience Level

Senior

Benefits

Share in our success with a choice to take equity options from day 1
1 day per year to volunteer on a project that’s close to your heart
Commute support (Swapfiets, NS business card, or expense reimbursement)
Phone allowance
24 vacation days
Option to buy an extra 5 vacation days each year
Happiness days (1 extra day each quarter for personal time)
1 celebration day per year
Flexible bank holidays
Mental health support through Open Up (including online therapy)
Allies and champions groups
Mental Health First Aiders and awareness training for managers
Healthy drinks and snacks in the office kitchen
Workplace pension contributions
ClassPass membership
Flexible training framework through Bloom & Learn programme
Internal & external Speaker Sessions
Daily fresh and healthy lunch options
Social & wellbeing monthly calendar
Celebration of birthdays, anniversaries, and milestones
Summer and End of Year events, team lunches, and post-peak celebrations
Discounts on products, blooms & subscriptions

About the Company

bloomon is turning the flower industry on its head by disrupting the traditional supply chain, skipping the auction and wholesale to shorten the journey for flowers.
We harness technology, brand, and innovation to deliver gifts and subscriptions across Europe.
Launched in Amsterdam in 2014, we joined forces with Bloom & Wild in 2021.
Our group is backed by top-tier investors and is home to three strong brands: Bloom & Wild, bloomon, and Bergamotte.
Together, we have delivered over 20 million orders, making us the largest direct-to-consumer flower business in Europe.
Our vision is to create the destination for making life more thoughtful and beautiful, expanding our gifting offering beyond flowers and plants.
We are committed to making long-term positive change for our community and the world, as a certified B Corp™.
The Brand & Range Team works on physical product and brand marketing, responsible for global product and brand strategy.
The Brand team creates content in-house, using customer insight and creative boldness to build recognisable brand experiences.
We collaborate closely with Customer Insight, Commercial & Marketing, and Digital Product and Design teams.
We work at a fast pace, pouring thought and consideration into everything we do.

Equal Opportunity

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers.
We value all backgrounds, perspectives, ideas, and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.