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About the Role
Drive innovation across Future's global portfolio of premier digital brands by connecting consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Turn industry insights into revenue opportunities that power sustainable commercial growth.
Responsibilities
- Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to determine where the biggest opportunities exist.
- Test customer problems, concepts, willingness to pay, pricing, packaging, and service models before significant investment.
- Translate customer insights into product opportunities, business cases, and initial PRDs in partnership with Product.
- Work with Product throughout discovery and development to validate assumptions, refine requirements, and bring cross-functional stakeholders along the journey.
- Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans.
- Partner with Marketing to plan and deliver external campaigns that build awareness, generate demand, and drive adoption.
- Own the commercial performance of the offering after launch, using customer feedback and data to improve the product, GTM motion, and customer experience.
- Determine what to invest in, what to change, and what to stop - and ultimately help establish whether this can become a meaningful new revenue engine for Future.
Requirements
- 5+ years in product marketing, product management, growth, strategy, operations, or a related discipline.
- Experience launching a new product, business, market, or commercial offering from the ground up.
- Exceptional customer discovery and research skills.
- Strong understanding of media buying, advertising, marketing technology, or digital media.
- Experience working closely with Sales and customers to validate demand.
- Experience developing product requirements, business cases, PRDs, pricing, or packaging.
- Strong analytical and commercial instincts.
- Experience with high-volume, self-service, automation, AI, or operationally scalable products is a plus.
- Exceptional project management and cross-functional leadership.
- A bias toward action, experimentation, and learning.
- Comfortable operating without a playbook and building structure from scratch.
Skills
- Product Marketing
- Product Management
- Growth
- Strategy
- Operations
- Customer Discovery
- Market Sizing
- Segmentation
- Competitive Analysis
- Sales Discovery
- Demand Validation
- Product Development
- Go-to-Market Strategy
- Positioning
- Messaging
- Pricing
- Packaging
- Sales Strategy
- Launch Planning
- Marketing Campaigns
- Commercial Performance Analysis
- Business Case Development
- Media Buying
- Advertising
- Marketing Technology
- Digital Media
- Project Management
- Cross-functional Leadership
- Action Bias
- Experimentation
- Learning Agility
Location
- New York
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $90,000 - $115,000
Benefits
- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave
- Bonus (share of profits when targets are hit)
- Refer a friend bonus
- Well-being support with access to Colleague Assistant Programs
- Share Incentive Plan (opportunity to purchase shares)
About the Company
- Future is a global leader in specialist media.
- We provide expert content and technology that build valuable communities across all channels.
- We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology.
Equal Opportunity
- At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible.
- We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
- Please let us know if you need any reasonable adjustments.