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About the Role
The Programmatic Solutions team is a dynamic, strategy-first unit within WPP Media focused on crafting cutting-edge digital products and solutions that directly drive performance, margin, and business results for clients. This role acts as a digital strategist and project manager, owning cross-channel digital strategies and interfacing with clients to solve complex business challenges using the latest media technology, rather than a hands-on keyboard buying role.
Responsibilities
- Receive client briefs and translate business objectives and target KPIs into holistic, cross-channel digital strategies.
- Manage campaigns through cross-functional teams, orchestrating efforts across Planning, Activation, Measurement, and Data & Tech teams to ensure flawless, on-time project execution.
- Confidently lead strategic conversations and present recommendations to clients (including smaller direct clients and internal client leadership).
- Oversee holistic digital strategies across display, video, audio, gaming, Connected TV (CTV), and high-level social environments.
- Lead "test-and-learn" environments, exploring emerging platforms, AI-driven technologies (e.g., Amazon tech), new YouTube products, and advanced programmatic DSP capabilities.
- Partner with internal measurement teams to leverage reporting, Brand Lift Studies, Conversion Lift Studies, and Marketing Mix Modeling (MMM) insights to build compelling performance stories.
- Broad working knowledge of major DSPs (e.g., DV360, Amazon DSP, The Trade Desk) and ad tech capabilities.
- Partner with creative teams on strategies such as DCO, high-impact units, and other innovative digital formats.
Requirements
- 1+ years of experience in programmatic/digital strategy, programmatic planning, or senior programmatic activation looking to pivot away from hands-on platform execution.
- Solid understanding of cross-channel digital strategy including Display, Video, CTV, Audio, Gaming, and high-level Social Media execution.
- Broad working knowledge of major DSPs (e.g., DV360, The Trade Desk) and ad tech capabilities.
- Strong organizational skills with a proven track record of coordinating multiple internal teams and keeping complex projects on timeline.
- Understanding of digital measurement tools, attribution models, and lift studies (Brand/Conversion Lift).
Skills
- Programmatic strategy
- Digital strategy
- Programmatic planning
- Cross-channel digital strategy
- Display
- Video
- CTV
- Audio
- Gaming
- Social Media
- DV360
- The Trade Desk
- Ad tech
- Project management
- Organizational skills
- Digital measurement tools
- Attribution models
- Lift studies
- Brand Lift
- Conversion Lift
- Amazon DSP
- DCO
- Marketing Mix Modeling (MMM)
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 1+ years
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using their pioneering agentic marketing platform, WPP Open.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.