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About the Role
Grow Oath's donor base through paid media and peer-to-peer programs while building a community of donors who share Oath with their networks. This role is approximately 70% paid media and peer-to-peer marketing and 30% community building, with a focus on the 2028 presidential cycle as a key acquisition moment. You will have the autonomy to build these programs with support from the Head of Growth and a cross-functional team.
Responsibilities
- Own the donor journey from first impression to sign-up, including ad experience and post-sign-up engagement.
- Plan, launch, and optimize paid media campaigns across Meta, Google, and emerging platforms, managing budget allocation, targeting, creative testing, pacing, forecasting, and cost-per-donor goals.
- Develop specific strategies for each funnel stage, build new audiences, and plan around reach, saturation, and acquisition costs.
- Manage community spaces and provide avenues for engaged donors to get more involved.
- Identify, train, and support volunteer ambassadors and creators who drive new donor acquisition.
- Launch and manage donor-to-donor texting, referral campaigns, giving circles, and shareable race pages.
- Draft, test, and optimize ad copy, landing pages, and P2P scripts in Oath’s brand voice.
- Collaborate with engineering and product teams to design landing page tests, run A/B tests, and optimize conversion rates.
- Utilize AI tools for building and optimizing routines.
- Partner cross-functionally with Email & Lifecycle, Social & Creator Partnerships, and Partnerships teams to ensure cohesive messaging.
- Collaborate with lifecycle marketing on CRM within HubSpot.
- Plan campaign timing around major national events and support earned media efforts.
- Track results of new outreach efforts.
- Own weekly reporting on spend, cost per donor, conversion, and retention by channel.
- Own measurement across the full top-of-funnel team (community, influencer and affiliate, events).
- Build a leadership-trusted scorecard and shift budget to high-performing initiatives.
Requirements
- 3+ years in paid digital, performance marketing, or digital fundraising (political, advocacy, or nonprofit preferred).
- Experience in growth roles at leading tech or consumer companies, MBB consulting, investment banking, or VC/PE.
- Proven track record managing paid budgets with strong ROI.
- Data-literate with the ability to interpret metrics and make data-driven decisions.
- Comfortable pushing beyond obvious ideas.
- Strong bias toward action, scrappiness, and creativity.
- Ability to connect dots across the organization.
- Excited about politics & civic engagement.
- Management experience or openness to managing interns.
Skills
- Paid media campaign management
- Performance marketing
- Digital fundraising
- Peer-to-peer marketing
- Community building
- Budget management
- A/B testing
- Conversion rate optimization
- Data analysis
- Reporting
- Copywriting
- Landing page optimization
- CRM (HubSpot)
- Peer-to-peer texting
- Relational organizing
- Online community moderation
Location
- NYC headquarters
Work Type
- Hybrid
- Full-time
Experience Level
- 3+ years
Salary/Compensations
- $100,000-$125,000
Benefits
- Equity package
- Comprehensive medical, dental, and vision coverage
- 401(k) matching
- Flexible PTO
About the Company
- Oath is the strategic giving platform designed to help donors maximize the impact of their contributions by guiding them to the races and causes where their dollars can make the greatest impact.
- Oath has directed over $150M while protecting donors' data and avoiding the spam and spin of other giving platforms.
- Oath is the one stop shop for a generation of donors who want to make a difference.
- Oath is building the future of philanthropy.