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About the Role

Atlantic Detroit Diesel-Allison (ADDA) is seeking a motivated Power Generation Sales Representative in Latham, NY. This growth-focused role involves selling generator equipment, planned maintenance, and repairs. You will develop new customers, grow existing accounts, pursue generator projects, and build recurring service relationships within your territory, serving commercial, industrial, medical, institutional, and government/municipal clients.

Responsibilities

Prospect for new generator equipment and planned maintenance opportunities.
Build relationships with customers and develop new accounts throughout the territory.
Identify customer needs and recommend appropriate generator equipment, service, and maintenance solutions.
Grow existing accounts by identifying additional equipment, replacement, repair, and maintenance opportunities.
Build and manage an active sales pipeline and maintain opportunities and customer information in Salesforce.
Represent ADDA at customer meetings, trade shows, and industry events.
Review requests for quotation, specifications, and drawings to understand project requirements.
Work with factory, vendor, and internal resources to develop generator configurations and pricing.
Prepare customer proposals, including appropriate clarifications, deviations, and exceptions.
Follow opportunities from initial inquiry through the sales process.
Coordinate technical documentation and bid requirements.
Build productive relationships with customers, manufacturers, vendors, and other project partners.
Develop new planned maintenance agreements for emergency and standby generator systems.
Identify customer equipment and maintenance needs and develop appropriate service proposals.
Use a consultative sales approach to help customers protect critical operations and improve equipment support.
Convert generator equipment customers into long-term service relationships.
Work closely with ADDA's service and parts teams to support customers and strengthen account relationships.
Help address and resolve customer concerns when needed.

Requirements

Sales ability, technical aptitude, initiative, and a genuine drive to develop new business.
Mechanical and technical aptitude with an interest in generators, engines, electrical systems, and related equipment.
Strong prospecting and relationship-building skills.
Strong verbal, written, and presentation skills.
Ability to communicate effectively with both technical and non-technical customers.
Strong organization, follow-through, and personal accountability.
Self-motivation and the ability to manage a territory and sales pipeline.
Valid driver's license with a clean driving record.

Skills

Sales
Technical Aptitude
Prospecting
Relationship Building
Verbal Communication
Written Communication
Presentation Skills
Organization
Follow-through
Accountability
Self-motivation
Territory Management
Sales Pipeline Management
Microsoft Word
Microsoft Excel
Microsoft Outlook
Microsoft Teams
Salesforce

Location

Latham, NY

Work Type

Outside Sales

Experience Level

Not specified

Education Level

High school diploma or GED required
College or technical education preferred

Salary/Compensations

$60,000 - $85,000 base salary plus uncapped commission

Benefits

Medical insurance
Dental insurance
Vision insurance
Paid vacation
Paid sick time
Paid holidays
Life insurance
Disability insurance
Employee assistance program
Flexible spending account
401(k) with a 3% company match

About the Company

Atlantic Detroit Diesel-Allison (ADDA) is a company focused on power generation solutions.