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About the Role
Shape how thinkcell communicates its value to customers, prospects, and partners by owning product positioning and messaging, leading go-to-market launches, and equipping sales and partner teams with resources.
Responsibilities
- Own product positioning and messaging, translating product features into clear benefits and value propositions.
- Maintain a shared messaging framework for consistent team application.
- Lead go-to-market launches from a marketing perspective, defining target audiences, messaging, objectives, timelines, and launch plans.
- Build scalable sales and partner enablement materials, including demo recordings, onboarding resources, and customer success stories.
- Ensure product messaging quality across all marketing channels, including website, ads, emails, and events.
- Gather and apply customer and market insights, benchmarking competitors and conducting customer research.
- Set priorities and measure impact for launches, enablement, and customer engagement programs.
- Continuously improve programs using performance data, customer feedback, and seller input.
Requirements
- 7+ years of experience in B2B product marketing, ideally within software or SaaS.
- Demonstrated ownership of positioning, messaging, and product launches.
- Strong ability to understand product capabilities and translate them into clear, persuasive benefits.
- Experience planning and delivering launches across multiple marketing channels.
- Experience coordinating stakeholders and adapting launch approaches.
- Experience using customer research, product usage insights, and campaign results to improve communications.
- Track record of creating widely used sales and partner enablement materials.
- Proactive, problem-solving approach with strong project management and communication skills.
- Strong analytical skills and hands-on experience with campaign analysis and reporting.
- Knowledge of Matomo and PowerBI.
- Experience working with thinkcell, Microsoft PowerPoint and Excel is a plus.
- Experience working with finance and consulting services is a plus.
Skills
- Product positioning
- Messaging
- Go-to-market launches
- Sales enablement
- Partner enablement
- Customer insights
- Market insights
- Competitive analysis
- Campaign analysis
- Reporting
- Project management
- Communication skills
- Analytical skills
Location
- Berlin
Work Type
- Hybrid
- On-site
- Remote
Experience Level
- 7+ years
About the Company
- thinkcell creates powerful software solutions that help professionals be more efficient and productive.
- Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease.
- Our dynamic, international team values creativity, collaboration, and technical excellence.
- We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises.
- With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.
- thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth.
Equal Opportunity
- We encourage applicants from all backgrounds to apply.