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About the Role
The Sr. Director, Communications will build and lead ABC's proactive earned media and public relations strategy to strengthen the company's external reputation among families and teammates. This role partners with the CMO and executive leadership on reputation strategy and crisis communications, leading execution against a shared strategy. It is a hands-on leadership role for an entrepreneurial communicator comfortable pitching press directly and moving ABC from a reactive to a proactive posture on reputation.
Responsibilities
- Define and evolve ABC’s external narrative, identifying key stories and thought leadership areas in autism care and ABA therapy.
- Build and lead ABC's proactive earned media strategy, developing and pitching stories to reinforce differentiation and reputation.
- Serve as the primary point of contact for press inquiries and media relationships.
- Develop and drive thought leadership opportunities, including speaking engagements, bylines, and media placements, focusing on clinical leadership.
- Identify and develop human interest stories from families and clinicians to support family-facing and employer-facing reputation goals.
- Partner with Legal and executive leadership to develop messaging and manage communications around sensitive topics like payer dynamics and industry scrutiny.
- Partner with content and creative teams on press release drafting and distribution.
- Own the communications strategy for ABC's workplace reputation across platforms like Glassdoor, Indeed, LinkedIn, and Reddit.
- Partner with Recruiting and People Services to align employer brand strategy with recruiting and retention goals.
- Monitor and interpret online sentiment, review platform trends, and social listening data to identify reputation risks and opportunities.
- Provide strategic recommendations to close gaps between ABC's intended employer brand and its external perception.
- Partner with the CMO and executive leadership on reputation risk, crisis preparedness, and issue anticipation.
- Develop and maintain a crisis communications framework and response protocols.
- Lead communications response during reputation-critical moments, coordinating across departments.
- Directly manage the Director, Internal Communications.
- Set strategic priorities for internal event communications with reputation or media relevance.
- Provide coaching and support to the team to operate against clear strategic goals.
- Represent the Communications function in marketing leadership planning and cross-functional initiatives.
Requirements
- 12+ years of progressive experience in public relations, corporate communications, or reputation management.
- Experience leading a communications team or owning a significant PR / reputation function.
- Experience building or scaling a function is a plus.
- Demonstrated ability and willingness to operate hands-on, including personally developing story angles, pitching media, securing earned media placements and managing reporter relationships.
- Experience advising senior executives on reputation strategy, thought leadership, and crisis communications.
- Experience in healthcare or another regulated, reputation-sensitive industry preferred.
- Comfortable operating in a highly scaled, multi-location, entrepreneurial environment.
- Strong people leadership skills, with experience managing and developing a team.
- Excellent judgment and discretion when handling sensitive internal and external communications.
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
Skills
- Public Relations
- Corporate Communications
- Reputation Management
- Earned Media Strategy
- Public Relations Strategy
- Media Relations
- Thought Leadership Development
- Crisis Communications
- Employer Branding
- Social Listening
- People Leadership
- Executive Advising
- Pitching Media
- Securing Earned Media Placements
- Managing Reporter Relationships
Location
- Remote
- Austin, TX
Work Type
- Remote
Experience Level
- 12+ years of experience
- Senior Director
Education Level
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field
About the Company
- At Action Behavior Centers (ABC), we help children diagnosed with autism spectrum disorder (ASD) reach milestone moments.
- Compassionate care is at the heart of everything we do, and our highly trained clinicians deliver evidence-based applied behavior analysis (ABA) therapy tailored to each child’s unique needs.
- Our autism services include diagnostic support, 1:1 individualized Early Intensive Behavioral Intervention (EIBI), Family Guidance, and school readiness programs across hundreds of centers in Arizona, Colorado, Illinois, Indiana, Minnesota, North Carolina, Pennsylvania, South Carolina, and Texas.
- ABC offers immediate access to care.
Equal Opportunity
- ABC is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, disability, marital status, genetic information, veteran status, or any other status protected by applicable federal, state, or local laws, including the Pennsylvania Human Relations Act (PHRA).
- We are committed to creating an inclusive environment for all employees.